How can a busy Chief Digital Officer leverage the power of social media without it being a time suck? In this special workshop, Joel Comm illustrated ideas and strategies for making it work.
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SOCIAL MEDIA FOR THE BUSY CHIEF DIGITAL OFFICER Joel Comm New Media Marketing Strategist JoelComm.com @joelcomm
Transcript
SOCIAL MEDIA FOR THE BUSY
CHIEF DIGITAL OFFICER
Joel Comm New Media Marketing Strategist
JoelComm.com @joelcomm
Get Social!
#CDOSummit@joelcomm
Who is Joel Comm?Internet Pioneer
Co-Founder of Yahoo! Games
New York Times Best-Selling Author
#1 Best-Selling iPhone App
Podcaster / Blogger
New Media Marketing Strategist
Worked with Microsoft, IBM, Twitter
Joel Comm on Social Media
Do I Have Time for Social?
What Social Media is NOT
Rocket Science Brain Surgery Nuclear Engineering Parenting
What We’ll Cover Today
Quick review of Major Sites
When to Go Social
CDOs Using Social Well
Quick Hacks to Increase Influence
Types of Easy Engagements
1,100,000,000 (1.1 Billion) Members
500 Million Registered users
200 Million Active users
300 Million users
1 Billion users
4 Billion videos viewed per day
340 Million Active Users
100 Million users
4 Billion photos
48 Million users
Confusion!
Freedom!
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
Recommendations
Currently the Best Measurement of “social influence”
Recently acquired by Lithium Technologies for $200 Million