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Social Media for Busy CDOs - Joel Comm at #CDOSummit

Date post: 13-Sep-2014
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How can a busy Chief Digital Officer leverage the power of social media without it being a time suck? In this special workshop, Joel Comm illustrated ideas and strategies for making it work.
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SOCIAL MEDIA FOR THE BUSY CHIEF DIGITAL OFFICER Joel Comm New Media Marketing Strategist JoelComm.com @joelcomm
Transcript

SOCIAL MEDIA FOR THE BUSY

CHIEF DIGITAL OFFICER

Joel Comm New Media Marketing Strategist

JoelComm.com @joelcomm

Get Social!

#CDOSummit@joelcomm

Who is Joel Comm?Internet Pioneer

Co-Founder of Yahoo! Games

New York Times Best-Selling Author

#1 Best-Selling iPhone App

Podcaster / Blogger

New Media Marketing Strategist

Worked with Microsoft, IBM, Twitter

Joel Comm on Social Media

Do I Have Time for Social?

What Social Media is NOT

Rocket Science Brain Surgery Nuclear Engineering Parenting

What We’ll Cover Today

Quick review of Major Sites

When to Go Social

CDOs Using Social Well

Quick Hacks to Increase Influence

Types of Easy Engagements

1,100,000,000 (1.1 Billion) Members

500 Million Registered users

200 Million Active users

300 Million users

1 Billion users

4 Billion videos viewed per day

340 Million Active Users

100 Million users

4 Billion photos

48 Million users

Confusion!

Freedom!

When to Do Social Media?

When to Do Social Media?

When to Do Social Media?

When to Do Social Media?

When to Do Social Media?

When to Do Social Media?

Recommendations

Currently the Best Measurement of “social influence”

Recently acquired by Lithium Technologies for $200 Million

Does Klout Matter?

Klout Matters!

Boosting Your Klout Score

Organic

Tweet, Re-tweet, Favorite, Amplify, Post

Connect All Your Accounts

Wikipedia page

Engage with others who have high Klout

Connect Your Accounts

Connect Your Accounts

Connect Your Accounts

Wikipedia

Wikipedia

Wikipedia

Wikipedia

Wikipedia

Wikipedia

[email protected]

?

Engage!

Robert Scoble Tony Hsieh Guy Kawasaki

Michael Dell Justin BieberBarack Obama

Companies that Reply

Companies that Reply

Companies that Reply

Companies that Reply

Companies that Reply

Companies that Reply

Plug-in for Twitter

LinkedIn.com

LinkedIn.com

LinkedIn.com

LinkedIn.com

http://bit.ly/apply2blog

LinkedIn Groups to Join

• CDOClub • Chief Marketing officer • Digital Marketing • Social Media Search • Digital NYC • Emarketing association

Hootsuite

#WordSwagApp

#WordSwagApp

#PicLab for Android Devices

Fast & Easy Engagements

#1 - Share Your Life

#2 - Promote Others

#3 - Ask Questions

#4 - Answer Questions

#5 - Share Wisdom

#6 - Report on News

#7 - Share Content

#8 - Share the Love

#9 - Give Opinion

#10 - Retweet

#11 - Conduct Contests

#12 - Discuss Your Product

To Engage with Joel…

JoelComm.com @joelcomm

Q & A


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