Date post: | 01-Jul-2015 |
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Presentations & Public Speaking |
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Social Media Club Melbourne
15 October 2014
SOCIAL MEDIA FOR CRISIS MANAGEMENT
MONIKA LANCUCKI
INSIGHTS FORM THE COALFACE
SAME SAME - BUT DIFFERENT
HOOK INTO THE STRATEGY – AND HOOK IN
EARLY
BUILD YOUR COMMUNITIES BEFORE YOU NEED
THEM
KNOW WHO PLAYS WHERE
FORM STRATEGIC ALLIANCES/ KNOW YOUR
FRIENDS
MAKE SURE YOU HAVE ENOUGH CATS
CLEARLY DEFINE RESPONSIBILITIES AND
GOVERNANCE AND UNDERSTAND REGULATION
BE JUDICIOUS – KNOW WHEN TO ENGAGE, AND
WHEN NOT TO
TOOLS ARE THERE TO BE USED. PLATFORMS
ARE YOURS FOR THE TAKING
KNOW YOUR COMPETITION
BE AUTHENTIC
BE CURIOUS AND …
DON’T BE AFRAID