How to use social media to build your employment brand

jessica lee

admit it. you want to be like

or

why social media for employment branding?

Black hole.

• It’s cheap.• It’s relatively easy.• It will set you apart.• It will make YOU look cool.• It’s fun.

principles:

1. you have to have the goods to back it up. you can’t create a brand or culture.

2. it’s social – broadcasting alone doesn’t work.3. transparency goes a long way! 4. authenticity rules.5. you’re not alone in your efforts – if you

leverage your employees.6. you can’t own it – but you can influence it.

engaging candidates +

having conversations.

LURKjust read stuff first…

jump in as an individual

begin as anorganizationDECIDE

it’s one big cocktail party

time for our Thursday pizza and beer! (yes we do it ever

week!)

excited about the new staff

starting on Monday!

my CEO just wrote this really great

article about our culture…

we love our week off between

christmas + new years – and it’s paid!

can’t wait to launch our new

mentorship program.

just made some offers – can’t wait to hear back!

so proud that we won the best place to work award!

did you know that 1/3 of our new hires come from employee

referrals?

whatto talk about?

you can’t talk to yourself though. how to make friends online.

but you’re gonna need some

wingmen

leverage employees as

brand ambassadors

zappos got it right with twitter.

tony got it right…

monitor what

employees are saying

then capitalize

some social media tools

where do we go from here?

your action steps.

jessica lee jlee@apcoworldwide.com

@jessica_lee + @APCOjobs

www.apcoworldwide.com www.fistfuloftalent.com