Date post: | 27-Jan-2015 |
Category: |
Social Media |
Upload: | cityofevanston |
View: | 106 times |
Download: | 1 times |
EvanstonEdge Social Media Webinar
May 1, 2014
Webinar Overview• Greetings from the
Evanston Chamber of Commerce
• Presentation of City of Evanston Promotional Tools
• Social Media Tips & Best Practices
EvanstonEdge.com• Main website for the
Economic Development Division
• Blog covers local businesses & events
• Get your business featured!
• www.evanstonedge.com/get-featured/
• Average Likes Per Post YTD 417
• https://www.facebook.com/EvanstonEconomicDevelopment
• Followers 412
• Following 414
• https://twitter.com/EvanstonEdge
• Followers: 135
• Following: 57
• Pins: 130+
• http://www.pinterest.com/cityofevanston/economic-development/
• Followers 309
• Following: 100
• Post: 156
• http://instagram.com/cityofevanston
Business Promotion Program
• Provides small business owners with 1 year free
o Custom Domain Name o Web Hosting o Educational Resources
• http://www.gybo.com/illinois/
Business Promotion Program
• Business Recognition Program
• Celebrates Business Anniversaries
• Free Business Promotion!
• https://cityofevanston.wufoo.com/forms/happy-birthday-evanston-business/
Multichannel Challenge
Blogging (Tumblr, Wordpress)
Email (GetResponse, Constant Contact, MailChimp, AWeber)
SMS/Texting (Tatango, ZipWhip)
Website (Wordpress, Squarespace)
Mobile Website (DudaMobile, Mobify, goMobi)
Tint (RebelMouse)
ArtsBuzz
Storify (scoop.it)
Tweet-Alongs, Ward
Meetings, Community
Events
Facebook Groups
facebook.com/addgroup
Boosting Posts
Twitter Analytics
Best Times to Post
• Ideal Tweet length is about 100 characters (about 20 words)
• Ideal Facebook post length is 80 characters or less (about 16 words)
• Ideal length of a headline is six words (users typically read the first three and last three words of a headline)
• Ideal length of a blog post is 1000-1600 words or about a seven minute read
• Ideal length of an email subject line is 28-39 characters (5-8 words)
• Ideal width of a paragraph is 40-55 characters (8-11 words)
• Ideal length of a seminar is 18 minutes (think TED talks)
Ideal Lengths
HootSuite
NextChapter Evanston @
Evanston Public Library
http://www.nextchapterevanston.com
Doug MeffleyNU Director Digital and
Social Communication
s@VoiceofMeffle
y
Additional Resourcesblog.hootsuite.comblog.bufferapp.com
academy.hubspot.comteamtreehouse.com
lynda.com
EvanstonEdge Advanced Social Media Webinar
May 29 at 1:00pm