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SOCIAL MEDIA FOR EVENT PLANNERS AND VENDORS: 8 TACTICS YOU CAN USE Presented by Deanna Ferrari November 16, 2011
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SOCIAL MEDIA FOR EVENT PLANNERS AND VENDORS: 8 TACTICS YOU CAN USE
Presented by Deanna Ferrari !November 16, 2011
“‘Build it, and they will come’ only works in
the movies. Social media is a ‘build it, nurture it, engage them, and they may
come and stay.’” – Seth Godin
TODAY’S AGENDA
§ About Deanna § Fast social stats § Learn the 8 tactics:
§ Pre-event § During the event § Post-event § Bonus tactics
§ Questions/comments
Twi$er Hashtag: #ISESpgh
ABOUT DEANNA
FAST SOCIAL STATS
Source: Digital Buzz Blog
Source: GoPopcorn.ca
Sources: SocialHype, OnlineSchools.org
LET’S TALK TACTICS
Source: Old Spice
PRE-EVENT
TACTIC 1: PLAN IT OUT
• Set a goal – Attendee number? – Gain new business? – Create awareness? – All of the above?
• Make a list • Develop a schedule • Stick to the plan
Collaborative tools you can use: • Google Docs/Calendar • PB Works • Yammer Import editable Excel spreadsheets and pertinent dates
TACTIC 2: TAKE ADVANTAGE OF PARTNERS & SPONSORS
• Partner with other organizations to split costs and gain more reach
• Meet frequently to touch base on progress • Link love: use your partners and affiliates to
link to you on their website/blog/social networks
Source: Leeann Marie Photography
http://www.leeannmariephotography.com/
Blog
Facebook Example:!Wedding photographer
Invitation/event page: Choose where all event details/RSVPs will be hosted (make sure it’s easily sharable via social media!)
– Facebook (Events tab) – Eventbrite – Anyvite – Blog post with share buttons (Facebook, LinkedIn,
Google+, Twitter) – already integrated with Tumblr and Wordpress
Event hashtag: Decide on a universal hashtag to use before, during and after (#ISESpgh)
TACTIC 3: GET THE WORD OUT
Facebook Event:
Integrate with Eventbrite:
Direct RSVPs http://www.eventbrite.com/t/facebook-connect-eventbrite
TACTIC 4: USE THE POWER OF ONLINE REACH & INFLUENCE
1 tweet = 2,945 followers reached
4 retweets + 1 mention = 11,764 additional followers reached
TOTAL = 14,709 people reached
The power of a tweet
• Tease event with sneak previews/weekly info • Have special guests or speakers talk about
the event on their social networks
TACTIC 5: TEASE & ENTICE
Weekly spotlight
Friday fill-in-the-blank
Keynote retweet
• Develop a schedule leading up to the event – Weekly trivia – Contests – Rewards for those who come to event
TACTIC 6: CONSIDER REWARDS & INCENTIVES
DURING THE EVENT
§ Live-video stream (Ustream) § Live-tweet (use the same hashtag from the
event promotion) § Photo uploads as they happen (Instagram,
Lockerz, Facebook mobile uploads)
The event is shared from multiple perspectives, both in attendance and at home
TACTIC 7: BRING THE EVENT TO LIFE BY BRIDGING ON & OFFLINE
Live-tweet stream!
Encourage attendees to live-tweet the event and project it on a big screen (consider Tweetdeck for this)
Drive people back online!
Exclusive deal for those in attendance, just for “liking” you on Facebook
Engage people at the event with exclusive content and a call to
action via a QR code (“Like” us, Follow us, discount, more info, etc.)
Drive people back online, con’t!
POST-EVENT
§ Do a blog or Facebook recap § Create and link to a photo album (consider
Facebook or Flickr) § Embed the archived video from Ustream into
the recap § Create a Twitter transcript from
TweetReports.com § Use same hashtag to promote post-event
recap and continue conversation § Favorite tweets by those who participated
TACTIC 8: FOLLOW UP
Favorited tweets
Twitter transcript uploaded to SlideShare; promoted via Facebook
Event photo album
BONUS TACTICS
Instagram it
Create a unique album of Instagram images to share with your audience
Source: Leeann Marie Photography http://www.leeannmariephotography.com/
Don’t have an iPhone? Try similar apps such as streamzoo or picplz
“Pinspiration” Use Pinterest to garner new ideas as well as showcase your own
Add a “Pin it” button to your blog
DIY Playlists with Spotify
To promote 500 Days of Summer in Europe, 20th Century Fox partnered with Spotify for a competition that had people submit playlists of their top 3 favorite songs. The best playlist submitted each day would then be featured on the site.
Use Spotify to create a playlist at your event, then share the code with
guests to listen to post-event
FINAL NOTE: !Don’t let social allow you to lose
the moment
