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Social Media for Events Attracting new audiences, stimulate networking & re-purpose your content Gerrit Heijkoop | @GHeijkoop
| Date post: | 14-Apr-2017 |
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Social Media for EventsAttracting new audiences,stimulate networking & re-purpose your content
Gerrit Heijkoop | @GHeijkoop
What we saw last year...
Most popular social media services among young people in Finland in 2016
Where do you stand?
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
1. Why do you stand where you are standing?
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
2. What does the world look like over here?
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
3. What do you need to get here?
How can I...?
disclaimers
What do you find most annoying on Social Media?
#question
Your social media strategy …
Do not do unto others,
what you don’t want others do
unto you
TotalBefore: attracting new audiences 16Before / during: stimulating better networking 13After: re-purposing the content of the event 11Before: Promotion / sell tickets / boost registrations 9During: capturing the content of the meeting 9During: letting people know they are missing something 7During: web care / customer service 7Before: audience analysis / compiling programme 4Analytics 1impact and reach as well as content analysis 1Grand Total 78
mental model
Social media are a ‘virtual bar’
Social media are a ‘virtual Finnish bar’
Your own channel is the ‘table’
Your own channel is the ‘boat’
How can we attract NEW audiences?
Beware of the ‘Social Media Intern’!
How can we get attention in here?
How can we get attention in here?
Interact!
Who is the first who canpost 3 commentson Social Media?
#challenge
How can we attract NEW audiences?
How can we attract NEW audiences?
Introductions
condition
Who is your target audience?- age, gender, education, jobs- what makes them successfull?- what keeps them awake at night?
#define
working model
Which organisations do you enjoy following on Social Media?
#question
change …
Stop talking to them …
change …
Stop talking to them …
… give them some-thing to talk about!
What does your audience want to talk ‘about’?
#exercise
If you get my attention... be relevant!
LearnLoveLaughLocation
5×L
Learn 5×L
wat
wat
Did you know…
LearnLove 5×L
Social ME-dia
LearnLoveLaugh
5×L
LearnLoveLaughLocation
5×L
LearnLoveLaughLocation
5×L
LearnLoveLaughLocation
5×L
Listening:You have one mouth and two ears; there is
a reason for that!
wat
LearnLoveLaughLocation
5×L
Create an updateabout today in one of the 5xL categories
#exercise
hacks
How can stimulate better networking?
more hacks
How can re-purpose content of events?
What’s your plan?!
iMovie
Quik
Free$0.00iOS,
Android
iMovie Meerkat PeriscopeQuik
iMovie FB Live Periscope etc.Quik
iMovie FB Live Periscope etc.Quik
iMovie FB Live Periscope etc.Quik
Start trying!!
Nu concreet…
#reflectionapply toyour own situation
Gerrit HeijkoopPartner LiveOnlineEvents
Social: @GHeijkoopWeb: www.Live-Online-Events.com
E-mail: [email protected]
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