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Light the Spark! Social Media for Festival & Event Marketing Sheila Scarborough - Tourism Currents
| Date post: | 02-Jul-2015 |
| Category: |
Marketing |
| Upload: | sheila-scarborough |
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Light the Spark! Social Media for Festival & Event Marketing Sheila Scarborough - Tourism Currents
What's In This For
You? @SheilaS@TourismCurrents
#TXDT2014
What To Do First:
STOP!
@SheilaS@TourismCurrents
#TXDT2014
Basics Still Matter● What are your overall event marketing goals?
● Who is your market?
● Where are they online?
Avoid Drowning● Do your
homework● Know your market● Connect social
media to your goals
● Measure & track
Organizing Event Marketing
● Before
● During
● After @SheilaS
@TourismCurrents #TXDT2014
Event Goals: Before
Awareness, registration, anticipation of value ….
”Can't wait”
Event Goals: During
Sharing (on-site & off,) build on excitement ….
”So glad I came”
Event Goals: After
Sharing, excitement for next year ….
“I was there, so glad I went”
Before
During
After @SheilaS@TourismCurrents
#TXDT2014
Social Media - BeforePossible goals before the event?
Raise awarenessWord-of-Mouth excitement
Encourage sharingConnect attendees
Support sponsors & Expo exhibitors
Social Media – Before● Facebook Event page● Facebook status updates
● On Facebook Pages● On people's personal profiles
● Budget for Page ads!@SheilaS
@TourismCurrents #TXDT2014
40 more photos shared
below this!
Social Media – Before● Pick a hashtag early!● Have a plan for Twitter● Instagram visual previews● Use LinkedIn if it's business/professional
@SheilaS@TourismCurrents
#TXDT2014
Social Media – Before● Blog posts
● Your blog and others● Speaker preview videos● Preview podcast interviews● Photos & video from previous events @SheilaS
@TourismCurrents #TXDT2014
Social Media – Before
Don't forget to highlight the venue
& host town@SheilaS
@TourismCurrents #TXDT2014
Social Media - DuringPossible goals during the event?
Share content among attendeesConnect attendees
Share with those not thereSupport sponsors & Expo exhibitors
Share fun social moments
Social Media – During ● Facebook updates continue● Tweets, Instagram with hashtag● Live radio show on Blog Talk Radio● LinkedIn updates continue● Livestream performances, show live
tweets & Instagram pics
●Photos, photos, photos
Social Media - AfterPossible goals after the event?
Share among attendeesShare with those who missed it
Help your industry knowledge baseSupport sponsors
Build more connections!
Share
The
Afterglow!
Social Media – After ● Summary blog posts, link posts● Facebook Pages & profiles● Tweets – save on Storify● LinkedIn status updates & Group
discussions● SlideShare for presentations
@SheilaS@TourismCurrents
#TXDT2014
Social Media's “Killer App” is....
year-round discussion & community
@SheilaS@TourismCurrents
#TXDT2014
Build A Barn!
“I wish some of our area event organizers would do a better job of maintaining excitement about events year-round to help generate awareness.
It's not effective to have a Page sit dormant for 10 - 11 months out of the year & only post when
you are getting ready for event weekend.”
“….or to STOP posting the week before the event because they're busy with actual event
prep stuff.”
“We have a food festival that could really benefit from highlighting vendors &
sponsors on all those whacky "National (INSERT FOOD THEME) Day" or even
posting about history of dairy & other foods (or BEER) in our state.
They just totally miss the opportunity on some things & it's sooooo frustrating.”
What social media is ....
…. and is not.
Takeaways● It's networks & human relationships● Time + persistence = payoff● Meet your market where they are● Help attendees to share on social
● Be more than a one-time-of-year event
@SheilaS@TourismCurrents
#TXDT2014
Photo Credits(all others my own)
● Mutton busting courtesy NEBRASKAland Days on Facebook
● Stop sign w/rabbits – Nationaal Archief Flickr Commons
● Goat pick-up sign – Gord McKenna Flickr CC
● Rescue SAR swimmer – DVIDSHUB on Flickr CC
● Pineapple Whip fans courtesy Nebraska State Fair on Facebook
● Build a barn – BJ McCray on Flickr CC
● Cats & beer – pinguino on Flickr CC
Thanks very much!www.tourismcurrents.com/texas-downtowns
Sheila Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
