Social Media For Global Health

#GHC2011  Social  Media  Workshop  

Suzanne  Rainey  June  13,  2011  

With  special  thanks  to:  Andrew  Cohen  /  @AndrewJCohen  

Suzanne  Rainey  @suzrainey  srainey@forumone.com  

Chris  RoGler  @iHapa  croGler@forumone.com  

Angela  Milton  @angiemilton  amilton@forumone.com    

We are…

o   Overview  of  Social  Media  Landscape  o   Understanding  of  Tools  o   How  to  Develop  a  Strategy  o   PuQng  it  into  Global  Health  Context  o   Fun  Time  o   Surprise!  Contest!  

Goals for Today

It’s story time!

www.twiGer.com/VeryShortStory  

Thanks  @AndrewJCohen!  

Global Health “Products”

Publish > Summarize > Share

Step 1: Publish

Step 2: Summarize

Step 2: Summarize

Step 3: Pick YOUR Channel

Step 4: Multiply

Let Your Data do Your Work

Step 4: Multiply

Just pieces of a puzzle

Presence  Framework  

Home  Base  50%  of  Zme  

Outposts  40%  of  Zme  

Passports  10%  of  Zme  

Adapted  from  work  by  Chris  Brogan  

Your  Site  

Listen   ParZcipate  

Community  Building  &  Social  

Networking  Generate  Buzz  

Less  Time   More  Zme  

 1  hr    5  hr    8  hr    12  hr  

Share  Content  

Credit:  hGp://beth.typepad.com/beths_blog/2008/10/how-­‐much-­‐Zme-­‐d.html    

Beth Canter’s guide to managing your social media

What do you use?

Why Facebook Matters

• Most  visited  site  on  the  Internet  

•  Over  70  billion  visits  daily  

•  Largest  photo  repository  

•  Growing  email  service    

Who uses it?

•  600  million  acZve  users  

•  164  million  U.S.  users  

•  Skews  female,  younger  

•  Growing  fast  among  55+  

•  Average:  130  friends  

March 2011

•  164  million  U.S.  users  

•  12  minutes/day  

•  5.8  hours  in  March  2011  

•  53  billion  minutes  

•  Equivalents:  100,000  years  

•  ~  9  Wikipedias  

“New”  Groups   Pages  

Purpose   Small  groups   MarkeZng  

Privacy   Open,  closed  or  Secret   Always  open  

Vanity  URLs  

Engagement  Metrics  

Groups vs. Pages

www.facebook.com/pages/create.php  

What is it good for?

Asking  quesZons  Professional  networking  

CollaboraZon  Building  credibility  100  million  users  

Creating a LinkedIn Group

LinkedIn Groups: Open or Closed

LinkedIn Groups: Access Options

Open  Group   Member-­‐only  Group  

Discussion  visibility   Anyone   Members  Only  

Indexing  by    search  engines  

Sharing  to  TwiGer  and  Facebook  

Anyone  on  LinkedIn  can  contribute  

Manager  opZon  

LinkedIn Groups: Open vs. Closed

What is it good for? Link  sharing  

Field  reports  

Event  promoZon  

Simple  conversaZons  

Finding  out  what  people  are  saying    

Reaching  influenZals  

100  million  users  (but  only  20%  Tweet)  

user  menZons  

shortened  URL  

hashtag  

Znyurl.com,  bit.ly,  ow.ly  

@iHapa,  @USAID,  @rajshah,  @BillGates  

#GHC2011,  #midwives,    #HealthSystems,  #HIV,    

Anatomy of a Tweet (140 Characters)

hashtag  user  menZon  

shortened  URL  

www.hootsuite.com

Pulling it Together

More Social Sites

Questions & Answers

Writing for your Audience

Content, Content, Content! • Post  daily  

• Be  interesZng,  engaging  

• Ask  quesZons  

• Respond  

• Say  “thank  you”  

Audience Grows from

Content,  content,  content!  

Self-­‐promoZon  

Selflessness  (retweets/acknowledgment)  

Tracking  and  adapZng  

Wrapping Up...

Final TIPs

• Tell  Stories  

• Write  for  your  audience  

• Post  regularly  

• Start  small  

Suzanne  Rainey  @suzrainey  srainey@forumone.com  

Chris  RoGler  @iHapa  croGler@forumone.com  

Angela  Milton  @angiemilton  amilton@forumone.com    

Thank You!

With  Special  Thanks:  @AndrewJCohen