GROWINGROLE

Social Media's

in Healthcare Marketing

use social platforms

"34% of consumers

to find and share medical information"

Easily accessible datais what consumerscling to, accurate ornot. The healthcare

industry has notevaded the desire for

instant information,brand relationships and

full-disclosure.

RelationshipsWHAT CONSUMERS REALLY WANT

Knowing who to trust is half the battle.With advances in technology consumersare building these relationships online.

"you need to go where thecommunity is and connect beforeyou are actually needed."

-Ed Bennett, University of Maryland

2,337 Hospitals

in the United Statesalready use socialmedia to distribute

information and engagewith patients or other

industry experts.

A recent study shows 30% of adults are likely to shareinformation about their health on social media sites withother patients. Some online communities exist solely to

connect people with other individuals experiencing the sameissues, connections that could only be made online.

This degree of authenticity has neverbefore been seen in healthcare.

60% of doctors say social media improves the quality of

care delivered to patients."

Social media is changing the waypatients relate to providers and how

industry experts collaborate.

To learn more about how your practice ororganization can benefit from healthcare

marketing, contact Cardinal Web Solutionsor reach out to us on our social media.