SOCIAL MEDIA AND HR Create magic for your organization and yourself

DISCUSSION

• WHAT’S THE BIG DEAL ABOUT SOCIAL MEDIA?

• SOCIAL MEDIA MAGIC IN BUSINESS

• SOCIAL MEDIA MAGIC FOR HUMAN RESOURCES

• SOCIAL MEDIA MAGIC FOR YOU

Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

Source: http://mashable.com/2012/01/10/facebook-profile-safety/

EVERYONE

HAS A VOICE.

Your Customers

Your Employees Your Company

Yourself

THE FEAR OF SOCIAL MEDIA IN BUSINESS

51 % of companies fear that social media could be detrimental to employee productivity

49% of companies fear that employees’ use of social media could damage their reputation

15% of workers in the US say that if their employer did something they didn’t agree

with, they’d comment online

41% of global executives cite leaked confidential information as the greatest online threat to company reputation

Sources: Ethos Business Law/Russell Herder Social Media Study 2009, Weber Shandwick’s Safeguarding Reputation™

You cannot

silence your customers

Pic via flickr user seanrogers1

Pic via flickr user corrieb

You cannot hide

Technology and

social tools will continue to grow as Digital Natives

continue to enter the workforce

Pic via flickr user sarah&thespider

Innovative workplaces are

grabbing the bull by the horns and

creating magic

SOCIAL MEDIA MAGIC

IN BUSINESS

A mystarbucksidea

YOUTUBE

SOCIAL MEDIA MAGIC IS CREATED WHEN YOU

LISTEN

ENGAGE

CONNECT

SOCIAL MEDIA MAGIC FOR HR

PROTECTION

• Policy

• Communication

• Training

• Transparent, Trusting Culture

Pic via flickr user ||read||

POLICY TIPS

• Cross functional team (IT, Marketing, Operations, Legal etc)

• Include: • Reference to other relevant policies (eg. Harassment,

Computer Use, Customer Interaction) • Rules for participation in company / employee social media • “My opinions are my own” caveat for participation in public

social media • Common sense / good judgment • What is impermissible (confidential info, derogatory

comments, copyrights, etc) • Consequences

Best Buy “Be smart. Be respectful. Be human.” “Guidelines for functioning in an electronic world are the same as the values, ethics and confidentiality policies employees are expected to live every day, whether you’re Twittering, talking with customers or chatting over the neighbor’s fence.” Clear guidelines for “What you should do” and “What you should never disclose” “Basically, if you find yourself wondering if you can talk about something you learned at work – don’t. Follow Best Buy’s policies and live the company’s values and philosophies. They’re there for a reason.”

Best Buy

Clear consequences:

“You could: • Get fired (and it’s embarrassing to lose your job for

something that’s so easily avoided) • Get Best Buy in legal trouble with customers or

investors • Cost us the ability to get and keep customers”

“Remember, protect the brand, protect yourself”

POLICY COMMUNICATION

SOCIAL MEDIA CASE LAW

• EV Logistics v. Retail Wholesale Union, Local 580

• Alberta v. Alberta Union of Provincial Employees of Alberta (R. Grievance)

• Lougheed Imports Ltd. (West Coast Mazda) v. United Food and Commercial Workers International Union

• International Union of Elevator Constructors, Local 50 v ThyssenKrupp Elevator (Canada) Ltd, 2011

• Knott Estate v. Sutherland

CREATING HR/WORKPLACE

MAGIC WITH SOCIAL MEDIA

Talent Acquisition Recognition

Performance Management Engagement and Collaboration

Tailored to

audience

Videos,

photos, FAQ

Video showing real

employees about job path

Opportunities to connect

and receive updates

Twitter feed

Linked to Monster

Can apply to jobs from FB

Keeps professional and

personal FB profile separate

Company pages

Post jobs to 1st and 2nd level

connections for free

Badges for

gamification

Import LinkedIn profile

Get recommendations

Add talents

Employers can search by

talent, proficiency

FB

connections

Match

candidates with

positions

Example company page

Job seekers can see who

they’re connected to at a

company

Public

Recognition

SMALL IMPROVEMENTS

Set

objectives

and track

progress

Track

Performance

Reviews

Simple talent

tracking

Objectives

and progress

Recognition

Peer

feedback

EMAIL VS WIKI

THOUGHTFARMER SOCIAL INTRANET

90% of

employees

access 1/week

40,000 pages of

content created

by employees

Recognition

Wiki

collaboration

Search

topics

Questions,

Events, Polls

Create your own

mobile app

Virtual worlds for

training

SOCIAL MEDIA MAGIC FOR YOU

IT STARTED WITH A PERSONAL CRISIS

RESEARCH MAGIC

LEARNING MAGIC

SPONTANEOUS TWITTER MAGIC

SOCIAL GOOD MAGIC

“Civilizations have clashed in an unexpected way this

year, as ordinary people using Facebook and

Twitter knocked down dictators in Tunisia, Egypt

and Libya. Social might is now moving toward your

company. We have entered the age of empowered

individuals, who use potent new technologies and

harness social media to organize themselves… to

force you to listen to what they care about and to

demand respect. Both your customers and your

employees have started marching in this burgeoning

social media multitude, and you’d better get out of

their way–or learn to embrace them.”

- David Kirkpatrick, Forbes

For links to examples & to connect with Pam go to Pamross.ca/innovativehr Follow Pam on twitter: @pamelamaeross Join the Impact99 Facebook

group to continue the discussion about innovative HR

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