www.conferenceboard.org/socialhr

December 8–9, 2016The Conference Board Conference Center

New York City

Linking Digital and Social Strategy to Future Business Success

Social Media for HR SEMINARS

REGISTER BYOCTOBER 29TH FOR

$100 SAVINGS!

www.conferenceboard.org/socialhr

Agenda

Day 1: Thursday, December 8, 2016

Welcome & Introductions: 9:00 – 9:30 am

Opening Keynote: 9:30 – 10:30 am The Importance of a Social Media-Literate C-SuiteLearn the importance of a social-savvy C-suite and how you can help your top executives to become successful social influencers both inside and outside the organization.

Presenter:Tammy Gordon, Founder, Verified Strategy

Morning Break: 10:30 – 10:45 am

10:45 – 11:45 amHow to Use Social Media to Build a Truly Social BusinessLearn what it means to create a truly social business. This session will focus on the evolution of Adobe’s Social Shift program, the importance of employee advocacy and personal branding, and how Adobe is infusing social media into every aspect of the business.

Presenter:Lauren Friedman, Head, Social Business Enablement, Center of

Excellence, Adobe

11:45 am – 12:45 pmHow the Expansion of Social Media Throughout the Organization Is Fostering Collaboration and Shifting Organizational StructuresSocial media has ushered in a new era of business engagement tools that have changed the way corporate communications and marketing work, resulting in the two functions becoming increasingly dependent on each other. As these disciplines begin to remove barriers, what can the rest of the enterprise learn about collaboration and integration? Hear the latest research from The Conference Board and learn how the expansion of social media throughout the organization is fostering collaboration between employees, functions and shifting organizational structures.

Presenter: Alex Parkinson, Senior Researcher and Associate Director,

Society for New Communications Research (SNCR) of The Conference Board

Networking Lunch: 12:45 – 1:45 pm

1:45 – 2:45 pmLaunching and scaling a social platform for true enterprise collaboration: How to Build an Internal Social Network That Your Employees Will Actually UseBuild it and they will come? Hardly! Building an internal social collaboration platform that your employees will actually use takes strategy, investment, executive buy-in, a dedicated long-term commitment, cultural change management and expert community management. If you want to thrive tomorrow, you have to lead today! Cisco Systems’ 110K global employees and internal

ecosystem partners leverage an integrated web of best-in-class collaboration and technology platforms, driving productivity and enabling a socially driven knowledge base every day. With an estimated combined productivity savings, incremental revenue generation, and employee retention of $42 million over the next three years, Cisco’s social collaboration journey has not been without lessons learned! From selecting the right technologies and data security, to deployment strategies, governance and change management, learn from Cisco’s experiences, so you too can drive the value of internal social collaboration in your organizations.

Presenters: Monique Edmondson, Director IT, Social Collaboration,

Community Outreach & Learning, Cisco Sarah Gabriel, Market Manager, Cisco

2:45 – 3:30 pmCase Study: How AAA is Using Social Media for HR How does a traditional brand like AAA compete with innovative new companies for top talent in competitive fields like automotive and insurance? Learn how the Social Center of Excellence is building social media into every aspect of AAA’s talent acquisition and management strategy, from employee branding and recruiting to skills development, performance and retention.

Presenter:Lori Seaman, Director, Digital Marketing & Social Media,

AAA Club Partners, Inc.

Afternoon Break: 3:30 – 3:45 pm

3:45 – 4:45 pmPanel Discussion: Addressing the Challenges and Risks of Employee Social MediaSocial media provides organizations with new opportunities to engage employees and a new toolset to help achieve business goals. But, the growing use of social media by employees and its use across the organization also presents some challenges and risks. Our panelists will discuss how they anticipate, evaluate and address these challenges and risks within their organizations.

Panelists:Lauren Friedman, Head, Social Business Enablement, AdobeMonique Edmondson, Director IT, Social Collaboration,

Community Outreach & Learning, Cisco Sarah Gabriel, Market Manager, Cisco

Lori Seaman, Lori Seaman, Director, Digital Marketing & Social Media, AAA Club Partners, Inc.

4:45 – 5:00 pm Key Takeaways & Wrap Up

Get Involved! Contact Michael.Felden@conferenceboard.org for Sponsorship Opportunities

Day 2: Friday, December 9, 2016

Welcome: 9:00 – 9:15 am

Opening Keynote: 9:15 – 10:30 amThe Importance of Aligning Social Media Strategy to Business StrategyToday, more than ever, leaders must change how they engage, particularly in the digital world. The effective use of social media as a method of engaging employees and customers is often a differentiator in the market place. This session will focus on methods to align social media efforts to strategy and provide basic tools to engage employees and stakeholders. Learn how the AARP is using these new tools and technologies in innovative ways and aligning the organization’s social media strategy with its business strategy to achieve the AARP’s goals.

Presenter: John W. Sigmon, Chief Human Resources Officer, AARP

Morning Break: 10:30 – 10:45 am

10:45 – 11:45 amCase Study: How Employee Advocacy Programs Can Help to Create a Great Organizational Culture, Employer Brand and Engage EmployeesMany brands are empowering their employees to use social media to enhance the company’s thought leadership position, amplify the reach of branded content, reach new audiences, engage in “social selling,” and improve employee engagement. In fact, employee advocacy programs are one of the fastest growing trends in social business. Hear how Thomson Reuters uses employee advocacy to help reach its business goals, and how HR and the Social Media team partner for successful employee advocacy program management.

Presenter:Adam Schair, Vice President, Human Resources, Strategy, and

Legal Communications at Thomson ReutersJohn Qudeen, Vice President, Recruiting & Staffing,

Thomson Reuters

11:45 am – 12:45 pmCase Study: How Lumiata Leverages Social Media to Attract, Recruit and Retain Top TalentIn this session, Bob Lehto, Director of Human Resources, will share how Lumiata, a digital health/AI startup, located in Silicon Valley, uses social media for strategic and tactical advantage to attract, recruit and retain top talent. He will share which social media channels have been most effective (or not) for recruiting; how employees can help communicate the Employer Brand; and the positive impact that social media can play in retention strategies and improved employee communication.

Presenter:Bob Lehto, Director of Human Resources, Lumiata

Networking Lunch: 12:45 – 1:45 pm

1:45 – 2:45 pmBest Practices for Employee Social Media Policies, Guidelines and EnablementThe best social media policies are not designed to restrict, deter or frighten employees from engaging on social media, but rather to support, protect and enable employees to add value to the organization through their use of social media. Great social media policies are created in a team-based environment to bring different perspectives from various functions in order to ensure that potential challenges and risks are properly addressed. Beyond the social media team, contributors might include HR, IT, corporate communications and legal. This session will help HR leaders to understand their role in the social media policy development process, how they can help support and enable employees to use social media appropriately, and the recent legal developments affecting social media policy creation.

Cayce Myers, Ph.D., LL.M., J.D., Assistant Professor, Virginia Tech Department of Communication

Afternoon Break: 2:45 – 3:00 pm

3:00 – 4:00 pmPanel Discussion: What’s Next for Social Media & HR This panel discussion will take a look ahead at what’s next for social media and HR: what’s on the horizon, what are the most important new platforms and technologies, and what are companies beginning to experiment with regarding the use of social media to address HR’s goals of enhancing organizational culture, engaging employees, recruiting and retaining talent, developing leaders and providing new ways for employees to communicate and collaborate across the organization.

Panelists: Bob Lehto, Director of Human Resources, LumiataAdam Schair, VP, HR, Thomson ReutersJohn W. Sigmon, Chief Human Resources Officer, AARP

4:00 – 4:15 pmKey Takeaways & Closing Statements

Fees do not include hotel accommodations.

LocationThe Conference Board Conference Center 845 Third Avenue (Between 51st and 52nd St), 3rd Floor New York, NY 10022 Customer Service 212.339.0345

Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.

Team Discounts per Person For a team of three or more registering from the same company at the same time, take $150 off each person’s registration. One discount per registration. Multiple discounts may not be combined.

Day 1: December 8, 2016Pricing:

Members $1,035

Non – Members $1,235

Day 2: December 9, 2016Pricing:

Members $1,035

Non – Members $1,235

www.conferenceboard.org/socialhr©2016 The Conference Board, Inc. All rights reserved.Program subject to change. October 2016

REGISTRATION INFORMATION

Online www.conferenceboard.org/socialhrEmail customer.service@conferenceboard.org Phone 212.339.0345

8:30 am –5:30 pm ET, Monday – Friday