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Social media for innovation
Clo Willaerts (@bnox)Top Seminarie 'Hot topics in marketing', 27 April 2011
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
Social media is a disruptive force
Social media doesn't cause revolutions
On the night of April 18–19, 1775, just hours before the battles of Lexington and Concord, Revere performed his "Midnight Ride".
The end of traditions
The end of the industrial era
Fluid society
Is this the end of business as usual?
Transparancy Terror
Many to many
Content decay
Self service advertising
Buying attention
Sponsored Stories are now possible for Pages, Posts on that Page, Likes of that Post on your Page, stories from Apps, Check-ins, and domains.
“What's in it for me?”
Nimble businesses
How to embrace chaos
Cold calling is dead
No more department silos
Employee rock stars
Only the nimble will survive
Want to know more?
http://www.conversity.be/blog/
http://www.slideshare.net/bnox
@bnox