Date post: | 12-Feb-2017 |
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E L I Z A B E T H LU D E M A N NI N F O S E RV I C E S L I B RA R I A N
SOCIAL MEDIA FOR JOBSEEKERS
TODAY’S WORKSHOP GOALS
• Explore 3 different social networks:• Facebook• Twitter• LinkedIn
• See examples of how to utilize the following aspects:• Profile• Connections/Network• Adding Content• Engagement
• Learn how to find job opportunities
Facebook: put on your public internet face
Twitter: join the professional conversation
LinkedIn: dig deep as a job seeker
FACEBOOK: PROFILE
• Use privacy settings to limit what others can see and demonstrate that you are internet savvy.• About section can
include work, education, contact information• Check how your profile
looks to other people:
FACEBOOK: CONNECTIONS
• Connect with friends• Like organizations• Companies,
professional associations, alumni networks
• Join groups
FACEBOOK: CONTENT & ENGAGEMENT
• Adding content:• Posts to your wall—
who can see them?• Industry-related
content:
• Further engagement• Following content
from organizations—like, comment, ask questions, tag them
FACEBOOK: FINDING OPPORTUNITIES
• Target companies• The Social Jobs Partnership: https://
www.facebook.com/socialjobs?fref=ts• Jobs in Chicago group:
https://www.facebook.com/groups/160814830702504/• Jobs in Chicago community:
https://www.facebook.com/Jobs-in-Chicago-581437451893792/
TWITTER: PROFILE
• Choose your @name wisely
• Your 160-character bio • Can be a
professional tagline• Fill it with industry-
specific keywords• Website: link to
your online portfolio or LinkedIn profile
TWITTER: CONNECTIONS
• Follow people, companies, organizations• Create lists to organize people you follow:
TWITTER: CONTENT
• Posts: value-added content, with links
• Join conversations around #hashtags
• Retweet relevant content from others in your industry
TWITTER: FURTHER ENGAGEMENT
• @reply: start a tweet with a mention of a profile so they’ll see it • It will also show up to those who follow both of you
• .@reply: put a period (or anything) in front of the @ so that all of your followers will still see the tweet• Embed someone’s tweet and comment on it.
TWITTER: FINDING OPPORTUNITIES
• Twitter advanced search: https://twitter.com/search-advanced?lang=en• Example:• #jobs • Near Arlington
Heights, IL• In the last week
TWITTER: FINDING OPPORTUNITIES
• Follow hashtags• #jobs, #hiring, #jobopening, #joblisting• Save searches
• Follow “social recruiters” like • @Chicago__Jobs
• Find aggregators to follow at careerarc.com• @tmj_chi_retail for Chicago Retail Jobs• @tmj_chi_acct for Chicago Accounting Jobs
• Subscribe to a curated list of tweeters who tweet job listings: https://twitter.com/jobhuntorg/lists/job-listings
LINKED IN: PROFILE• Add a picture, headline, and summary• Tell your professional story• Every word is searchable!
• Personalize your URL• Add rich media to show examples of your work
Note: when you hover over your profile URL, a settings icon appears, allowing you to change the URL and your public profile settings.
LINKED IN: CONNECTIONS
• LinkedIn can search through your e-mail address book to suggest connections• LinkedIn will send you
suggestions of people you may know• Join a LinkedIn group• Join groups in an industry that
interests you• Creates more connections
• Look at your “2nd degree” connections
LINKED IN: CONTENT & ENGAGEMENT
Adding Content• Strictly professional• More of a place for
individuals rather than companies
Engagement• What happens when
you view someone’s profile:
LINKED IN: FINDING OPPORTUNITIES
• Use the jobs tab to search for opportunities posted on LinkedIn:
• Use filters on the left side to narrow your results:
LINKED IN: FINDING OPPORTUNITIES
• Apply now to use your LinkedIn profile as part of your application• See the job poster and contact them via
• All job activity is private