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Getting Social How Labor Unions can leverage Social Media to engage members, impact contract negotiations and create content that shapes public opinion and drives mainstream media coverage.
Getting SocialHow Labor Unions can leverage Social Media to engage members, impact contract negotiations and create content that shapes public opinion and drives mainstream media coverage.
The Plan1. General Tips/Strategies.
2. Real-life examples.
3. YOUR situation.
You never know who you’ll run into at the MNA Offices!
Top Strategies/TipsPut away the Bullhorn. Instead, Grow Bigger
Ears!
Listen. Engage. Respond. (Repeat.)
Use REAL people: Humanize!
Use Videos/Photos more than text.
Mix it up. (80/20 rule.)
Top Strategies/Tips“Control the Message?” Forget it!
Remember the Peanut Gallery.
Don’t silence Critics – Convert them!
Respond in real-time. Trust your people.
Think Before You Tweet: Assume the Employer, Media, Public and even your Mom will see everything you post!
Top Strategies/TipsDedicate staff FULL TIME to Social.
Make it EASY to share/post.
Go LIVE as often as possible.
Nothing attracts a crowd like a crowd.
Spend $$$ on Facebook Ads, not Billboards!
Tools of the (Social Media) Trade
Real Life Examples from MNAWatch and Learn how the Minnesota Nurses Association used Social Media during the biggest RN strike in U.S. history!
Your SituationHow can I help?
