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Social Media for Law Firms | 6S Marketing SOCIAL MEDIA FOR LAW FIRMS Chris Breikss 6S Marketing
| Date post: | 11-Sep-2014 |
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SOCIAL MEDIA FOR LAW FIRMS
Chris Breikss6S Marketing
Social Media for Law Firms | 6S Marketing
WHO IS 6S?
6S Marketing is a cutting-edge digital marketing agency
leading the way with 10+ years of experience and innovation
in the Internet marketing space.
Social Media for Law Firms | 6S Marketing
OUR TEAM
Social Media for Law Firms | 6S Marketing
OUR TEAM
Skilled, dedicated and industry-savvy team of 30 employees
Providing digital marketing services for 10+ years
Top ten company to work for in BC
One of BC’s top 50 fastest growing companies
INTRO
Social Media for Law Firms | 6S Marketing
CHRIS BREIKSSPresident, 6S Marketing
Founded 6S in 2000
Expert in SEO, SEM and Social Media
One of BIV’s Top 40 Under 40 (2008)
Speaks at, sponsors and attends industry events across North America
Social Media for Law Firms | 6S Marketing
Social media refers to any facility for online publication and
commentary
This includes blogs, wikis, social networking sites, and online
community interaction
These tools expand your global profile as an industry professional,
giving you the power to elevate your reputation
WHAT IS SOCIAL MEDIA?
http://www.flickr.com/photos/rosauraochoa
Social Media for Law Firms | 6S Marketing
SOCIAL MEDIA
BLOG: An online journal created by individuals to record thoughts and observations
SOCIAL NETWORKING SITE: A website that provides various ways for users to interact
DEFINITIONS OF
Social Media for Law Firms | 6S Marketing
SOCIAL MEDIA
Listening
Offering value
Establishing trust
Engaging in existing conversations
KEYS TO
Social Media for Law Firms | 6S Marketing
SOCIAL MEDIA
Relationship
Engagement
Strategic networking
Establishing a word of mouth reputation
PRINCIPLES OF
Social Media for Law Firms | 6S Marketing
GOALS
Establish your firm as a thought leader
Improve PR
Increase website traffic
Reduce marketing costs
SOCIAL MEDIA
Social Media for Law Firms | 6S Marketing
Facebook Activity
Social Media for Law Firms | 6S Marketing
Social Media for Law Firms | 6S Marketing
FACEBOOKLaunched in 2004
Over 600 million active users as of January 2011
42+% of the North American population has an account
One in every 13 people on the entire planet are on Facebook
ABOUT
Social Media for Law Firms | 6S Marketing
CANADIAN USAGE50% of Canadians are on Facebook
63% of Canadians under 50 are on Facebook
Social Media for Law Firms | 6S Marketing
FACEBOOK?
Generate new leads, brand awareness and exposure
Reinforce client loyalty and satisfaction
Reinforce position as an industry leader in your field of practice
WHY USE
Social Media for Law Firms | 6S Marketing
MOBILE
250 million+ active users are currently accessing Facebook through their mobile devices
Mobile users are 2X as active than non-mobile users
200+ mobile operators in 60 countries are working to deploy and promote Facebook mobile products
Social Media for Law Firms | 6S Marketing
ADVERTISINGTarget people by demographics, geography, and/or interests
Pay only for clicks (pay-per-click, PPC)
High volume, low cost
Drive to Facebook Business Page or website
FAN PAGE INTERACTION
MEDIA CONSUMPTIONFAN GROWTH
SAMPLE AD
ADS + ANALYTICS
Social Media for Law Firms | 6S Marketing
Social Media for Law Firms | 6S Marketing
http://thenextweb.com/socialmedia/2010/11/24/an-update-on-twitters-europe-expansion-and-it-looks-like-londons-calling/
What should we talk about online?
Twitter’s success has been nothing short of amazing. The
world is closer and more “real-time” than ever before.
Social Media for Law Firms | 6S Marketing
METRICS
1 billion tweets posted per week, 177 million tweets sent daily
Average of 460,000 new accounts per day
26 million mobile users in January 2011 (182% increase over previous year)
GROWTH + ENGAGEMENT
blog.kissmetrics.com/twitter-statistics
Social Media for Law Firms | 6S Marketing
DEMOGRAPHICS
Twitter has the largest division of wealthy users with 27% earning $75,000 or more
Twitter has the largest division of users with post-secondary education. 37% have at least a bachelor’s degree
blog.kissmetrics.com/social-media-by-demographic
Social Media for Law Firms | 6S Marketing
TWITTER?
Engage with existing clients and develop a community
Monitor what are people saying about your firm
Leverage content that you have developed (i.e. blog posts)
WHY USE
Social Media for Law Firms | 6S Marketing
TWITTER?
Get social referrals from your network
Become a source of news and an industry leader
WHY USE
Social Media for Law Firms | 6S Marketing
Social Media for Law Firms | 6S Marketing
CONTENT IDEAS
Promote your own content like blogs, articles, and videos
Promote others’ content like articles that you find interesting or relevant to your field of practice
Interact with those you wish to build relationships with
Social Media for Law Firms | 6S Marketing
Reid Hoffman, LinkedIn founder
“It’s not just jobs. It’s also clients and services.”
http://www.flickr.com/photos/marc_smith
Social Media for Law Firms | 6S Marketing
Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.
Jessi Hempel, Fortune
“
Social Media for Law Firms | 6S Marketing
USEFUL TOOLS
Status Updates
Recommendations
Questions & Answers
Follow Companies
LINKEDIN’S MOST
Social Media for Law Firms | 6S Marketing
BLOG STRATEGY
One of the best ways to put a face and voice on your legal niche knowledge is to blog
Building a credible discussion resource on topics in your practice area (or not!) can serve as the foundation for your professional presence on the social web
http://www.sxc.hu/profile/gabetarian
Social Media for Law Firms | 6S Marketing
BLOG?
Enhance your reputation as a reliable and trusted authority in your field of practice
Gain superior search engine rankings
Push content to target audience by RSS and email
WHY SHOULD WE
Image source: http://mashable.com/2010/06/01/lawyers-social-media/
Social Media for Law Firms | 6S Marketing
INTEGRATION
Use your blog as your social media hub
Integrate your blog with all your social media platforms
In the open and transparent age of social media, blogs are vital for reputation management
BLOG + RSS
Social Media for Law Firms | 6S Marketing
Clark Wilson LLP offers numerous sources of information in the form of blogs, newsletters, papers and publications
Social Media for Law Firms | 6S Marketing
Blogging
STRATEGY
Proper integration, distribution and strategy is vital to
the success of any corporate social media initiative
http://www.flickr.com/photos/dennis_vu
Social Media for Law Firms | 6S Marketing
STRATEGY
Create measurable objectives
Build supporting content: Blog, Twitter, Facebook, LinkedIn
Distribute and share content: RSS feeds, social media integration, social media account management
SOCIAL MEDIA
Image source: http://mashable.com/2010/06/01/lawyers-social-media/
Social Media for Law Firms | 6S Marketing
PROCEDURE
Do not provide legal advice or counsel, because doing so could create a lawyer/client relationship even if unintended
Refrain from taking a position on any legal issue, because doing so could create an issue conflict with a firm client
GENERAL GUIDELINES
Social Media for Law Firms | 6S Marketing
PROCEDURE
Do not express personal opinions about other people, especially lawyers, judges, politicians and clients, or about controversial topics
Quality matters. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it
GENERAL GUIDELINES
Social Media for Law Firms | 6S Marketing
CONTACT USChris Breikss
@6S_Marketing
Facebook.com/6Smarketing
QUESTIONS?
