Social Media & Social Networking 101 How to leverage your personal and

professional brand for maximum impact

Me and @GaryVee @ Harvard Me and @McHammer @ Harvard

“Content is KingContext is God”

• Began computing at age 4

• Business- HTM Degree 2009 CSUSM

• Current Start-Up: Online Marketing & Lead Gen Agency. 2008 Teach MCC

Then & Now

Justin “Results” FrenchSocial Business Specialist & CEO

Housekeeping Items1. Please save all questions till the end

2. Disclaimer: Some of the methodology, philosophy, and concepts you hear today may seem extremely “out-side the box” but proven

1st- Pop Quiz- What is Your Internet IQ?

1. You use Google As your primary search engine

2. You Have a GMAIL email account

BONUS: You make money online

7. You Have A Blog/ Blog Regularly

5. You are active on twitter

4. You have a profile on linked-in

3. You are active on facebook

6. You Follow Justin Bieber ;)

Justin’s View of The WebWhat part of the internet puzzle do you need help with?

Most important

Then (20th Century Marketing)

Now (21st Century Marketing)

Outbound Vs. Inbound Marketing

Business Problem• 80% of websites don’t generate traffic

• Just having a website doesn’t mean anything now a days. How are you driving Traffic to your website?

• Marketing Departments don’t know IT or Sales people don’t know marketing/ IT, etc. – HUGE disconnect among departments. Whose job is social media marketing???

• A lot of companies don’t have time to do internet marketing/ don’t even understand it!

(or have the personnel/ budget)

• Time = Money

The FUTURE of Marketing & Business Development=

E-Marketing or Social Marketing

Cocktail Party Suit & Tie FUN (friends / colleagues)

Keywords: Social Influence & Social Capital

The 7 C’s To Social Media Success

What parts of an Organization does

Social Media affect?

What has been achieved for attorneys using these tools?

• The chair of a bar association committee may read one of your blog posts and ask you to speak to the group.

• An attorney in another part of the country may find you on LinkedIn and ask you to be local counsel.

• A solo transactional attorney may come across your video, see your eloquent presentation style and look to you to handle litigation matters.

*First Mover Advantage (Beat your competition)

Current Landscape:Social Media & Legal

• Huge demand in people who understand social networking & social media

• Majority of attorneys are lost and legal issues relating to social media are on the rise!

Outside economy vs inside economy (PB)

Dan Schawbel  -  ”Sell yourself, your personality, your skills and use the social networks available to you to communicate them every day.” Personal Branding Expert

Case Study

Twitter Tips- The Power Of Twitter

• Twitter is word of mouth on steroids!• Build Relationships• Twitter as a business tool (current legal news, helpful

legal websites, compet. Intel., help from peers, like-minded/ similar industry resources- limits your time)

• busy professionals -Headlines (Links)• Basic tech behind twitter- micro blog- keywords• What twitter is for “paying it forward” – Add value• Interact, engage, and follow your passions• Become the trusted advisor/ thought leader on your area

of practice

Mistakes / Myths About Social Media/ Social Networking

Mistake #1: Having more than one face on the Internet Mistake #2: Thinking you won’t make any mistakesMistake #3: Putting out the wrong messages  Mistake #4: Posting inappropriate information  Mistake #5: Assuming that it is better to have your message in only one place on the Internet. 

“Know You, Like You, Trust You = Do Business With You”Visibility + Credibility = Profitability

Action Items- Easy as 1-2-3

1.Reserve your full name as your domain name i.e. JustinRFrench.com

2.Reserve your name on twitter @JustinRFrench3.Start a wordpress blog- pick an area of law that

interests you most and build your thought leadership on this topic (good for prospective employers) + Create Great content that people will share.

Bonus: Let your story un-fold online

Thank you!More Questions? Q&A

Justin R French CEO of:Social Networking San Diego

760-576-4653http://www.socialnetworkingsandiego.com/usd/

justinrfrench@gmail.comText the word jrf to 90210 for my mobile

biz cardKeep the conversation going on Twitter! Use #USDLaw

Follow Me On Twitter: @JustinRFrench

Continued reading: How Lawyers Are Using Social Media for Real Results