Date post: | 11-Jul-2015 |
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SOCIAL MEDIA EFFECTIVENESS
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SOCIAL MEDIA FOR BUSINESS
YOU ARE HERE.
SUCCESSSOCIAL MEDIA
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SUCCESS≠
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SUCCESS≠
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SUCCESS≠
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SUCCESS≠
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
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SILOS!
DAZED & CONFUSED!
DECREASE!
TRENDWe live in a post-website world
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1 IN 5One in every !ve page views happens on
Facebook.com
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MOSTPeople will !rst come into contact with your
organization through a social network.
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Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
Web Social MediaBlog
Static DynamicDynamic
Information-driven
Relationship-drivenContent-driven
Educate QuestionsStory
Brain VoiceFace
ONLINE PRESENCE MATRIX
© 2013 Justin Wise
SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
Build awareness for your organization with social media content.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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NUMBER ONEWAY TO BUILD AWARENESS?
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NUMBER ONEWAY TO BUILD AWARENESS.
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1350%
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
KEY TAKEAWAY: Measure social network audience numbers to gauge awareness.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
Engaging the audience you’ve built with interaction and valuable content.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
Mind your manners.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
Mind your manners.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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Landing page optimized for
conversions
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Drip marketing campaign which
sends 10-12 emails over the course
of 12 weeks
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Also get monthly newsletter
highlighting some of the pro
jects I’m
doing
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+352%
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ALL FROM ONE LITTLE TWEET.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
KEY TAKEAWAY: Create a strategy for consistent engagement with your online audience.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
Provide opportunities for your audience to commit to something.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
CTA = WIIFM
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
KEY TAKEAWAY: Create tasteful CTAs asking your audience to commit to something.
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SOCIAL MEDIA EFFECTIVENESS CYCLEProvide measurable value so your community can spread the word for you.
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLE
STU!
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SOCIAL MEDIA EFFECTIVENESS CYCLE
MORE STU!
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SOCIAL MEDIA EFFECTIVENESS CYCLE
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SOCIAL MEDIA EFFECTIVENESS CYCLEKEY TAKEAWAY: Make it easy for community members to embrace and run with the Big Idea.
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QUESTIONS?
@JUSTINWISEJUSTINWISE.NET/ORANGE