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Social Media For Nonprofits Beth Dunn Customer Content Developer HubSpot
Social MediaFor Nonprofits
Beth DunnCustomer Content DeveloperHubSpot @bethdunn
Social Media is Magical
SOCIAL MEDIAIS BULLSH*T
Social media is not magic.
If you are BORING in real life,
you are still boring in social media.
Social media oils the gears of marketing
SEO
Organizations that combine SEO
with social media
Source: Data from over 1,500 organizations - http://hub.tm/BlogROI
Organizations that combine SEO
with social media
Source: Data from over 1,500 organizations - http://hub.tm/BlogROI
Have 97% more websites linking to them.
blog
Organizations that combine a blog
with social media
Source: Data from over 2,000 organizations- http://bit.ly/a6SrWh
Organizations that combine a blog
with social media
Source: Data from over 2,000 organizations- http://bit.ly/a6SrWh
Have 79% more Twitter followers
integrate social media
into your marketing
Social Media is Just a Tool
Track Reach
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40 Million Active Users
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Tools Come Last
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Strategy Comes First
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Flickr.com/teddyb
The PORT Guide to Social Strategy
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Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/scoobay
Flickr.com/joiseyshowaa
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Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/jill_greenseth
Objectives
Improve Program Design
Expand Program Offerings
Measure Program Effectiveness
Increase Membership
Increase Donors
Increased Donations per Member
Develop Your Board
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Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/freeparking
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Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/veo
Now You Can Think About Tools
Case Study #1
Case Study #1
People Members and Friends of the Organization
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image(Damage control)
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image(Damage control)
Relationships“We listen to you.”
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Result Improved brand image, increased donationsBetter process, sustainable basis for trust
Case Study #2
Case Study #2
People Young Professionals
Case Study #2
People Young Professionals
Objectives Increase Membership
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Results Increase membershipImproved brand imageImproved communications
Flickr.com/hfabulous
Flickr.com/immarkcz
Questions
Thank you
Beth DunnCustomer Content DeveloperHubSpot @bethdunn
