Date post: | 08-Apr-2017 |
Category: |
Government & Nonprofit |
Upload: | hassan-nicholas-del-campo |
View: | 40 times |
Download: | 2 times |
Social Media for Nonprofits: Need or
Novelty?
…patiently moving people from talking to clicking to giving and advocating…
“”
social media
ListeningScanning and sifting through online
conversations on multiple channels to identify what people are talking about, their interests, concerns and how they
view the organization.
Why?•Stay aware of what is happening in your niche•Keep an eye out for opportunities•Learn more about what is happening with your partners
EngagementTo share information, enter or initiate conversations, thank people for their
efforts, educate and raise awareness, ask people to perform an action, and converse
with the critics.
Key: Organizational leaders must realize their personal participation is needed
for strong relationship building. No spectators allowed.
RelationshipsLetting go of control and unleashing the
power and creativity of people to do amazing things on your behalf through
their own resources, knowledge or personal connections.
• Culture of transparency• Risk is okay!• Message must be compelling enough to
ignite behavior• Must be level of insight• Need social media policy
For Your Consideration
Aligns social media with the communication strategy and objectives of the organization and marketing plan.
Social Media Marketing Plan
• Realistic ROI• Resource Allocation
People Financial Technology
Social Media Marketing Plan
Aligns social media with the communication strategy and objectives of the organization and marketing plan.
Social Media Marketing Plan
[email protected] // 323.546.4473