Date post: | 01-Sep-2014 |
Category: |
Education |
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How to Supercharge your PTA or Team with Social Media
Karen BantuverisFounder & CEO@VolunteerSpot
Fran LytleBehaviorist & Dir of Marketing
@justbtwnfriends
Sponsored by
1
www.VolunteerSpot.com www.JustBetweenFriends.comwww.Facebook.com/VolunteerSpot
2
Serving Parents Serving Schools & TeamsServing Parents Serving Schools & Teams
DOING GOOD just got easier.
The use of web-based and mobile
technologies to turn communications into
an interactive dialogue
More than ½ of users are over 35 years old
and 56% are women
Social media users have higher measures
of “social well-being”
4 Strengthen your Group.
Simplify your Life.
Everyone’s Talking About
Social Media
DOING GOOD just got easier.
Facebook is the most popular social media
92% of social media users use Facebook
Facebook users are more trusting than the
average Internet user
They have more close relationships and get
more support than the average American
5 Strengthen your Group.
Simplify your Life.
Did You Know?
Social Media
Strengthens your Group
6 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
It’s like having
a conversation!
Listen
Share
Connect
Inspire
When we have
calls-to-action,
our community
will be engaged.
Trust
Social Media
Strengthens your Group
7 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Listen
Share
Connect
Inspire
Action
Use Social Media to . . .
• Build community & spirit
• Spread news
• Raise $$$
• Boost volunteering
• Spark Action
8 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Social Media & your
Outreach
9 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• Newsletters
• Emails
• Blogs
• Hand-outs
• Social media
It increases reach & frequency of your
messaging – resulting in more
interaction & greater engagement
Our Focus Today . . .
10 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Twitter Basics
11 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• Start a Twitter Account
• Short twitter handle + photo
• Create a bit.ly to shorten links
• Encourage your parents to follow & follow back
• Thank people constantly
• It‟s ok to ask questions (encouraged)
• Read & check link before RT
• Always give credit! (i.e. @justbtwnfriends @VolunteerSpot)
• Use Hashtags: #PTA #Back2School
www.bitly.com
12 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
What to Tweet
13 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• School news, meetings and events
• Sports scores
• Thanks (and photos) of volunteers & their work
• Appreciation to teachers
• Thanks to corporate sponsors (use their @address)
• Local news, parenting & education content
• Legislative updates
• Calls to Action: Volunteer, Donate, Vote, Join
• Results of fundraisers & elections
Build Community & Spirit
14 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Spread News Efficiently
15 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Raise Money
16 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Boost Volunteering
17 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Spark Action
18 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
19 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
20 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Facebook Basics
21 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• Start a Facebook Page (not Group)
• Encourage your parents to “like” it
• Share interesting content
• Encourage your inner circle to “like” and
comment on wall posts to get other parents
interested
• Welcome extended family & community
• “Like” corporate sponsors
Facebook Likes &
Landing Pages
22 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
What to Post
23 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
1. School Timelines, Meetings, Form Links
2. Upload photos & video and tag volunteers (NOT kids)
3. Create „Events‟ pages for big activities –
4. Fundraising & Membership Links & Status updates (#,%)
5. Call for Volunteers (with a signup link)
6. Interesting parenting & education content
7. Questions/polls on interesting topics
8. Thanks to corporate sponsors
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What to Post
Share posts from
VolunteerSpot
Just Between Friends
State/District PTA
Parks and Rec
Local Museums
Local Sports Teams
Build Community & Spirit
25 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Spread News Efficiently
26 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Raise Money
27 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Boost Volunteering
28 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Spark Action
29 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Big Events? Make a Plan!
30 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
When Where What
3 weeks before School Fb & T
Carnival is around the corner – preorder wristbands & skip the lines ! < click here>
2 weeks before School fb Dunking booth fun coming your way – Vote on who you want to see <options>
1 week before Fb & T Carnival next Sat. We love @Grocery – THANKS for sponsoring our awesome day!
1 week before Personal frm leaders
e.g. Jimmy’s so excited for Sat’s carnival, he’s already wearing his writstband!
Days before Fb & T Photos of prep work, updates on booths, etc.
At Carnival POSTERS Follow us on Twitter & Like us on Facebook
After FB & T Photos and thanks to volunteers and sponsors
Example Fall Carnival Plan
Tips for Boosting Parent
Participation and Volunteering
www.VolunteerSpot.com
@VolunteerSpot
31 DOING GOOD just got easier.
Social Media & Volunteers
VolunteerSpotTM, DOING GOOD just got easier.
Thanks to Chris Jarvis,
@RealizedWorth
32
Social Media & Volunteers
VolunteerSpotTM, DOING GOOD just got easier.
Thanks to Chris Jarvis,
@RealizedWorth
PARTICIPATION & RECOGNITION
Social Media Accelerates the Journey
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Be Specific when Asking
New School Year…new ways to help! Can you garden,
paint, or read? Please click here to see all the cool new
committees and fun ways to help our kids!
Urgent: 5 Volunteers needed in the Cafeteria next week on
Mon. and Tues. Please click here and choose a 50 min.
shift.
Carnival volunteers needed for 10/14! Please signup today,
don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk
#Fun!
34 DOING GOOD just got easier.
Make it Immediately
Actionable
Volunteer Interest / Committee Picker Sign Up Sheet
Online Signups
For:
Concessions
Carnivals
Class volunteers
Workroom
Library
Literacy
Parties & Socials
Book fairs & more!
35 DOING GOOD just got easier.
Make it Immediately Actionable
VolunteerSpotTM, DOING GOOD just got easier.
Cafeteria Volunteer Online Sign Up Sheet Example
Online Signups For: Concessions
Carnivals Class volunteers Workroom Library Literacy Parties & Socials Book fairs & more!
• KEEP SCORE! Track hours and results and publicly
recognize blog, Facebook & Twitter
• Post “Thank You” messages on volunteer‟s
facebook pages
• Tag volunteers in photos
• Dedicate a song or YouTube video
http://www.VolunteerSpot.com/ebooks
Recognize Volunteers
DOING GOOD just got easier.
Tips for Communications
www.JustBetweenFriends.com
@justbtwnfriends
Easy and Free!
• Choose template
• Attach documents
• Automatic reminders
• Post to public calendar
Strengthen your Group.
Simplify your Life.
Trust
Social Media
Strengthens your Group
42 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Listen
Share
Connect
Inspire
Action
Ask for Help!
Who’s already
using Social
Media?
43 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Questions?
Thanks for Joining Us! and Special Thanks to
Karen Bantuveris
Founder & CEO
@VolunteerSpot
Fran Lytle
Behaviorist & Dir of Marketing
@justbtwnfriends
44
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Thanks To Our Host!