Listen in to the conversations Who can I trust to market my
parents house in Tauranga? Who seems to be the local expert in
selling city apartments? Before Simon comes round tomorrow to
appraise the house - lets review his profile? Who seems to be the
best real estate agent in Kingsland?
1998 : 26,000,000 web pages
2000: 1,000,000,000 web pages
2008: 1,000,000,000,000 web pages
100,000,000,000 clicks per day
Dont get lost on the web!
Be found! All roads lead from Google!
Why is an online profile so important for real estate?
Why is your online profile so important?
A. Give yourself visibility the Google view! B. Be the local
expert : The first step is to become the expert in what you do.
Which means micro- specialization. Why Profile yourself?
Your page you need one Google needs to find it and show it to
prospects / clients Professional LinkedIn Contextual real estate :
company / industry Dynamic update it Promote it twitter / facebook
Getting the basics right