Date post: | 10-May-2015 |
Category: |
Career |
Upload: | bill-petro |
View: | 769 times |
Download: | 0 times |
Social Media:for Job Seekers and Recruiters
Bill Petrobillpetro.com
Expert
billpetro.com 2
AdsJob FairsWebsitesAgenciesRecruiters Existing Jobs
Pending/Created Jobs
Temp/Contract
Contract -> Permanent
ReactiveReactive
ProactiveProactive
AdsJob FairsWebsitesAgenciesRecruiters Existing Jobs
Pending/Created Jobs
Temp/Contract
Contract -> Permanent
ReactiveReactive
ProactiveProactive
Strategy
billpetro.com 5
Activit
yNetworking
Strategy
Executives
Recruiters
Social Networking Sites
Company job website
Job Boards
Networking
Activ
ity
6billpetro.com
Process
Self
ResearchTarget
7billpetro.com
Process
Self
ResearchTarget
Interview
8billpetro.com
Shift
billpetro.com 9
How Many:
10billpetro.com
• Profile
• Associations
• Groups
• Recommendations - quid pro quo?
• Job Listings
• Hiring managers.
11billpetro.com
• Profile
• Networks vs. Groups
• Corporate Groups/Fans
• Photo Tagging
• Applications.techtre
nds.billp
etro.co
m
12billpetro.com
• What:
– Microblogging
– Broadcast status
– Marketing
• How:
– Follow leaders
– Follow recruiters
– Post profoundness
• Why:
– Catch news
– Gain visibility
– 1st mover advantage
13billpetro.com
Follow an Executive
14billpetro.com
Follow a Recruiter
15billpetro.com
search.twitter.com
16billpetro.com
Advanced search
17billpetro.com
Focus
• Give and Take
• Specific Opportunities
• …in order to get…
18billpetro.com
19billpetro.com
How SNS Compare
• LinkedIn: Office
• Facebook: BBQ
• Twitter: Bar
20billpetro.com
Trends
21billpetro.com
Facebook vs. Twitter
Source: Nielsen Online22billpetro.com
Social Media vs. Twitter
Source: Harvard Study23billpetro.com
Twitter: Limited Stickyness
24billpetro.com
Twitter Uses
• Personal: Baby kick sensor
• Participation: Brain surgery
• News: Plane crashes
• Consumer: Finding cheap gas
• Health: tracking “flu”
• Alerts: Earthquake alerts
• Politics: Iran.25billpetro.com
Twitter Business Uses
• Damage Control: Starbuck coffee to troops
• Competitive: Quicken watching Mint.com
• Recommend: Finding a Bluetooth headset
• Partner Programs: VMware, IBM, EMC
26billpetro.com
@DellOutlook = $3,000,000
Starbucks, JetBlue, WholeFoods27billpetro.com
28billpetro.com
Craig Fisher, A-list Solutions“Fishdogs”
29billpetro.com
Managing Your Twitter “Brand”
billpetro.com 30
TwitterCounter
31billpetro.com
TwitterAnalyzer.com
32billpetro.com
Twitter Questions:1. Multiple accounts for different divisions? How to name them? How
should the content be different?
2. Just tweet out news on our main corporate account? Or should we be conversational?
3. How to get Sales, Product Teams to Tweet, and be conversational?
4. Should we follow folks? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’
5. Tools to use to manage multiple authors/tweeters?
6. Examples of B2B Twittering?
7. Brand our Twitter backgrounds images?
33billpetro.comSource: Jeremiah Owyang, Forrester Research
Lesser Known SNS
• Plaxo
• Zoominfo
• Ning
billpetro.com 34