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Navneet Kaushal CEO PageTraffic Social Media for SEO
| Date post: | 08-May-2015 |
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Marketing |
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Navneet Kaushal CEO PageTraffic
Social Media for SEO
www.pagetraffic.com
Navneet Kaushal Founder & CEO of PageTraffic
11 Years of Digital Search Marke?ng experience
Editor www.pagetrafficbuzz.com
Expert author on WebProNews, Search Newz, Clickz, Social Media Today,
Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc
Regularly quoted on ET Now, Zee News, SeaPle Times, Hindustan Times, Livemint, BenefitIT etc.
About PageTraffic Established in 2002
95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London
Offers SEO, SMO, PPC, Link Building, Web Development services
More than 2000 clients worldwide
Winner of Red Herring Top 100 Asia Award 2011
WHO AM I?
Opportunity of Social Media for Search
• Social Media in Search Results • Social Media improving Search Rankings • Discovery on Social Media
Impact of Social Networks on Search Rankings
Search is big!
Number of Searches/Day on Google
3 Billion Searches/Day (announced Aug. 2012)
1 billion Facebook users
300 million Twitter users
220 million LinkedIn users
135 million active users on Google+
3.3 billion pieces of content shared on
Facebook each month
5 billion Google +1’s a day
*Source – 2012 Internet in numbers
RANKING FACTORS IN SEARCH
*Searchmetrics Ranking Factors 2013
The Changing SERP Composition
Site
PDF File
The Changing SERP Composition
Site
Wikipedia
News sites
No More Search without Social
Search has gone Social
Search Results have gone beyond Text
How The Ranking Factors Have Changed?
Then Now
Keywords
Content
Code
Meta Tags
Links
Keywords
Content
Code
Meta Tags
Links
Google +
Facebook Profiles
Youtube videos
Pinterest, Flickr images
Quora,answers.com etc.
What is the Opportunity of Social in Search?
Where to Participate?
Q+A Sites
Document Sharing Sites
How Social Media Affects Search?
Best Practices
Optimize your social media profiles
Be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Be sure to use 2-3 business keywords that describe your business and are also terms individuals would use to search for your business.
Optimize your social media profiles
The “Category” field is often overlooked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information
Optimize your social media content/updates Always include some of the relevant search keywords you determined for your business in your Facebook or G+ updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on G+ is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
Build links by making your content shareable
Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value
Use Pinterest
An easy way to create shareable content is by using Pinterest. Google indexes pages from websites with heavy traffic faster and higher in a SERP. Add keywords within the title of a Pinterest board, the board’s description and individual pin Customize the pin’s link and point people back to your website or blog.
Google Plus & Search • 9,400 percent increase in followers
since last year • Top 100 brands now boast 20.9 million
fans- up from just 222,000 in 2011 • Emerged as the second largest global
social media network • 343 million active users in Q4 2012
Google Plus & Search ü Around 36% of fortune top 100 companies have G+
profiles whilst only 3% of them have the authorship mark up in place
ü 45% of tech sites though use Google authorship.
ü Only 7% of Google’s own blogs use authorship.
Why should you care about Google+?
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. Eric Schmidt, CEO of Google
Google Will Go to Great Lengths to Favor G+
Rel=Publisher
Rel=Publisher
Rel=Publisher
Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
Verifying Authorship
Email Address
Google Authorship Markup
Structured data markup using microdata from schema.org will be interpreted as authorship information as well.
How will you appear in SERPS
Author Stats
Authorship Goals
þ Highlight Authors
¨ Rank Search Results
Author Rank Author Rank is about fusing the web of people with the web of
documents and creating a more savvy view of Internet
influence.
Start Building Author Rank
Author Rank & Search Rankings “It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust…you could imagine that starting to affect rankings.”
Checklist to Improve Author Rank
Look interesting people, circle them
Start building visibility (and/or a relationship) with the authors and editors.
Update your blog regularly
Check your Google+ feed and interact.
More Google+ Tips
• Spend 10-minutes a day on it
• Create a Google+ Local listing. According to Google, 97 per cent of consumers search for local businesses online.
• A Local Google+ page is different from a Google+ Business Page. It allows customers to easily connect with that business’s physical location.
• Update the details about your business–address,
phone number, hours, etc.–and you’re good to go!
Common Mistakes to Avoid!
ü Not making your business’s social media sites public.
ü Creating a Facebook Profile instead of a Facebook Page.
ü Not customizing your Facebook URL.
ü Not using your business’s name as your Facebook Page name or Twitter name.
ü Uploading images to your social channels with file names such as: Photo1 or IMG1287
ü Duplicating another website’s content.
Website: www.pagetraffic.com Email: [email protected] Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in
THANK YOU!
