Social Media For Business?

What is it?

Francis Kariuki

CEO – Digital4Africa

What life problems are you solving?

• If you are publishing content that solves your buyers’ problems, or educating your buyers on topics that are relevant to them, they’ll start seeing you as an expert. They’ll buy from you.

Before you launch your business online, ask yourself • Can I get a few people who

care and want this product?

• What do I have that will get people talking?

• What change will my product bring?

• What is the emotional connection?

Social Media is a Channel for Storytelling

Social Media Marketing is about:

•Building connections

•Building Trust

•Creating awareness.

•Capturing attention

What Content do you want to share?

Who is your target audience?

Where will you share your content?

See yourself as a publisher

You are what you publish on the web. If you're not publishing, you're nothing - David Scott

Which Channels will you tell your story?

What’s– Best time to post on Facebook?

What’s the best time to post on Twitter?

Source: www.fastcompany.com

Posts with Images generate more engagement

How to Share

The Internet takes word-of-mouth and leverages it by a factor of 1,000 every single day-Seth Godin

word-of-mouth

Who to tell?

• Tell it to your friends and relatives.

• The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them - Seth Godin

• Don’t yell to the masses; whisper to a few. Seth Godin

Word-of-mouth is most the trusted form of marketing

•84% of people trust personal recommendations vs. only 15% who trust brand recommendations

Talk like you’re talking to people

Case Study -

• http://www.powtoon.com/show/d7oxN8kv0Wm/save-your-marriage

Thank You

• http://digital4africa.biz/

• @Digital4Africa