SOCIAL MEDIA WORLD FORUM-----------------------------
Getting Social Media Ready
by Gerrie Smits@grrRAAK
29.03.2011
Hello!
Tweet me your questions
642,613,700
Social Media is huge
642,613,700
The amount of people active on Facebook
Source: socialbakers.com, 26.03.11
Social Media is huge
700,000,000,000
Social Media is massive
700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Social Media is massive
700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Per month.
Social Media is massive
700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Per month.
Back in November that was ‘only’ 500 billion
Social Media is massive
140,000,000
Social Media is immense
140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Social Media is immense
140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Per day.
Social Media is immense
140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Per day.
Last year that was around 30 million
Social Media is immense
35
Social Media is colossal
35
Amount of hours of video uploadedto YouTube.
Source: AFP
Social Media is colossal
35
Amount of hours of video uploadedto YouTube.
Source: AFP
Per minute.
Social Media is colossal
35
Amount of hours of video uploadedto YouTube.
Source: AFP
Per minute.
Last year that was around half.
Social Media is colossal
300,000
Social Media is about people
300,000
Amount of people that helpedtranslate Facebook into 70 languages.
Source: facebook.com
Social Media is about people
300,000
Amount of people that helpedtranslate Facebook into 70 languages.
Source: facebook.com
For free.
Social Media is about people
70%
Social Media is about people
70%
Source: Nielsen
Amount of people that trust onlinerecommendations from strangers.
Social Media is about people
70%
Source: Nielsen
Banners are only trusted by 33%.
Amount of people that trust onlinerecommendations from strangers.
Social Media is about people
Democratisation of the media
Democratisation of the media
Democratisation of the media
Twitter // Listening & Monitoring
Twitter in times of Crisis
Twitter in times of Crisis
But learn your lesson
Twitter for Costumer Service
18% of people who posted a negative review of the merchant and got a reply ended up becoming loyal
customers and buying more.
Source: http://raak.it/6K
Don’t just respond, respond suitably
Twitter // Talk, Broadcast, Share
The Power of Real-Time
The Power of Real-Time
Find balance between promoting yourself and giving other info
Find balance between promoting yourself and giving other info
Writing for 140 characters
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
:: Each character counts, use URL shorteners like bit.ly
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
:: Each character counts, use URL shorteners like bit.ly
Source: zazzle.com
:: Be short. Allow for space to be ReTweeted.
Twitter // Build an Audience
:: Follow interesting people; they may follow back.
How to build your audience
:: Follow interesting people; they may follow back.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.Curate & add value.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.Curate & add value.
:: Send people @messages to get noticed.
How to build your audience
Twitter // Tools
Twitter.com
Twitter.com
Twitter.com
Other tools (Hootsuite, Ubersocial, Tweetdeck,...)
Account management
Twitter on Mobile
Twitter on Mobile
Blogs // Writing
There’s a blog for everything
62%
Blog to position yourself as expert
62%
Amount of bloggers who say they have much greater visibility in their industry because of their blog.
Source: Technorati State of the Blogosphere, 2010
Blog to position yourself as expert
Blog to position yourself as expert
Blog to share your knowledge
Blog to make a point
Blog to explain your product
Also. Google loves blogs
Beware! Keep content going
Blogs // Conversation
Allow commenting on your blog
Allow commenting on your blog
:: Reply - be nice.
Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
:: Stimulate discussion in your post.
Comment on other blogs
Blogger influencing - Case Study
We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet:: We developed a blogger engagement plan
Blogger influencing - Case Study
We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet:: We developed a blogger engagement plan
Result:: One appearance on influential blog What
Katie Wore quadrupled online sales
And don’t forget the video bloggers
And don’t forget the video bloggers
Blogs // Tools
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress.com
Build your company site on Wordpress
Wordpress plug-ins
Wordpress mobile themes
Facebook // Groups or Pages?
Facebook Groups
Instead, set up a Facebook Page
Plus, you get access to Insights
Facebook // The Full-on Way
Engage through picture competitions
Lots of video
Sell your products
But...
Photocredit: flickr.com/photos/bradipo
The Newsfeed is FB’s Special Sauce
It’s the news according to your crowd.
So before you do anything, ask the question: “Will people like it?”
The aim is to get into your fan’s newsfeed, so their friends might see their interaction with your brand.
/Newsfeed = Live Feed
/Newsfeed = Live Feed
Facebook // The Realistic Way
A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction.
What do you do with a friend? Comment on their photos, like their status, vote on their outfit.
- Peter Yared, VP of Webtrend Appsin ‘Why Most Facebook Marketing Doesn’t Work’
Source: ReadWriteWeb, http://raak.it/6L
Do you want to do this to your friends?
Reward Fans with Promotions
Update with regular & varied ‘human’ content
Social Media // Integrate it onto your own site
Social Media Optimisation // your website
:: Make your content shareable.
Social Media Optimisation // your website
:: Make your content shareable.
Social Media Optimisation // your website
:: Make your content shareable.
Connect your website to Social Platforms
Power of Facebook Connect
Musically.com
Allow people to comment via Facebook
Social Media // Location
Foursquare
Foursquare
Specials
Be creative
Facebook Places // claim your venue
Facebook Deals
Source: pocket-lint.com
Facebook Deals
Source: pocket-lint.com
Social Media // Summary
Summary
:: Start doing it.
Summary
:: Start doing it.
:: Pick the right solution for your problem.
Summary
Blogs Social Network Viral video Micro blogging Communities
Complexity Best
Awareness Also good Best Also good
Word of Mouth Also good Best Also good
Accessibility Best
Networking Best
:: Allow for mistakes; you can fix them quickly.
:: Start doing it.
:: Pick the right solution for your problem.
Summary
:: Allow for mistakes; you can fix them quickly.
:: Be prepared to spend time on it.
:: Start doing it.
:: Pick the right solution for your problem.
Summary
Thank you very much & have fun!
Thank you very much & have fun!
Gerrie Smits
Thank you very much & have fun!
Gerrie Smits @grrRAAK