Sponsored by:

Social Media for Start-upsLara SolomonSocial Rabbit

Oliver MilmanStartupSmart.com.au

Sponsored by:

Oliver Milman

Editor

StartupSmart.com.au

Sponsored by:

Lara Solomon

Chief Rabbit

Social Rabbit

What is social mediaWhat is social media

Social Media is….

- Part of your business’ marketing

- Hard work

- As effective as you make it

- Not a replacement for other ways to

promote your business

- Is a way to promote your business to a

large number of people

- Great for SEO

- A way to drive traffic to your website

- A way to get more bang for your buck

from your offline marketing

- A way to listen to your audience

- A way to get feedback from your

audience

Social Media is NOT….

- A silver bullet

- FREE (unless you count your time as

free)

- A way to make $millions$ overnight

- Easy – have you ever known anything

easy to get you amazing results

- A one size fits all approach, you need to

experiment

What social media are you using to What social media are you using to promote your business?promote your business?

Business use in AustraliaBusiness use in Australia

FACT: Australian small businesses that use social

media as part of their online business strategy are more

likely to achieve bigger revenue returns from their

websites.

34% of SMBs use social media, with a further 15% planning to use it in future.

The top three sites used are:

1. Facebook 75%

2. Twitter 47%

3. LinkedIn 42%

Source: Melbourne IT eBiz Review 2010

Comscore estimated that 90% of Australian Internet

users visited social media sites in February 2010

Internet Use in AustraliaInternet Use in Australia

Source: Comscore.com: whitepaper

State of the Internet Australia Feb 2011

Internet Use in AustraliaInternet Use in Australia

Source: Comscore.com: whitepaper

State of the Internet Australia Feb 2011

In Australia Facebook In Australia Facebook is the 3is the 3rdrd MOST MOST

VISITED website!!!VISITED website!!!

Source: Comscore.com: whitepaper

State of the Internet Australia Feb 2011

Why is social media important for your business?Why is social media important for your business?

• It spreads your message to a wide audience• It is a cost effective way to promote your business• Builds long term relationships• Increases traffic to your website• Helps with SEO• To play where your audience is• It improves your business’ digital footprint• To increase sales• To tell customers about new products/services• To get feedback on products/services• To engage your customers• To make your customers feel loved!

The benefits of having a good social media The benefits of having a good social media presencepresence

Find out what your audience actually wants (rather than guessing!)

To build TRUST

People Trust People more than AdsPeople Trust People more than Ads

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Meta DescriptionURL

Nielsen Social Media Report 2009

People Want to Communicate OnlinePeople Want to Communicate Online

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The downsides of not using social mediaThe downsides of not using social media

• People can’t find you• You miss out on sales• You miss out on SEO advantages• Your business is seen as ‘old fashioned’• People don’t get in touch because they can’t Facebook you!• Missing out on a marketing opportunity• Missing out an audience

Businesses that have used social media to Businesses that have used social media to their advantagetheir advantage

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Dropped Email Marketing in

flavour of social media…..

Businesses that have used social media to Businesses that have used social media to their advantagetheir advantage

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Over 12,000 Fans in 3

months = Doubled online

sales

Title tag

URL

#CrustFreePizzaFriday

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Book review = Free book Friday

Title tag

URL

Red Bull engaging customers

How social media can level the playing field How social media can level the playing field with large companieswith large companies

• You Don’t need a BIG budget to play• You can make your business look BIG easily• You can give awesome customer service

First social media steps for startFirst social media steps for start--upsups

1. Know who your target audience are

First social media steps for startFirst social media steps for start--upsups

2. Find out where your audience are playing

First social media steps for startFirst social media steps for start--upsups

3. Work out who will drive the social media in

your business

First social media steps for startFirst social media steps for start--upsups

4. Work out how much time you have daily to

give to it

POLL

First social media steps for startFirst social media steps for start--upsups

5. Decide WHAT you want to achieve from it

1. Goals

2. Objectives

Sales

Brand Awareness

Education

Trust

Insights

Website traffic

First social media steps for startFirst social media steps for start--upsups

6. Work out how you will measure your goals &

objectives so that you know it is working

First social media steps for startFirst social media steps for start--upsups

7. Synchronise it with your offline marketing

First social media steps for startFirst social media steps for start--upsups

8. Plan your attack!

Use your keywords in your social mediaUse your keywords in your social media

Use the same keywords that you use on your website in your

social media…..

Find out your keywords with the Google Keywords tool

Helpful links and social media toolsHelpful links and social media tools

Links

www.SocialRabbit.net

www.Mashable.com

www.SocialMediaExaminer.com

www.Technorati.com

www.Hyperarts.com

Social Media Tools

Tweetdeck (Tweetdeck.com)

Hootsuite (Hootsuite.com)

Sendible (Sendible.com)

iPhone apps

http://www.socialrabbit.net/shop/free-ebooks - free resources to help you

with your social media

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Thank you