Social Media for Startups

how to get started and do things right from the

beginning.(and also what NOT to do. that’s important too.)

TWEET ME: @heyitsmegan

conversations.beconversation based social media: that’s what’s up

Image Borrowed From Blog.deskwanted.com

rules of engagement...

“build it and they will come”

engage them and they will stay

Social Media is...

• Community

• Conversation

• A new form of marketing

• A way to crowdsource

• A way to connect and build

Social Media is NOT...

• A one-way broadcast system

• An instant fundraiser or money maker

• A space for advertisements

• “The twitter”

getting started: SETUP

why is this first?

twittertwitter.com

is your name taken ? :(

there are options but you’ll need to be patient

Twitter Cheat Sheet

• # = hashtag; generally used to tag keywords you want to be searched by but anything can be #’d

• @ = combined w/ username to reference someone or comment TO them - this is how conversations happen

• RT = ReTweet (reposting of a tweet or part of a tweet; usually set off by RT @username)

• #FF = Follow Friday - suggestions of who to follow

• DM = Direct Message

facebookfacebook.com/pages/create/php

Create custom URL(Must have 25 fans first)

DON’T link FB and Twitter

it’s tacky, lazy, and you’re better than that

location based sites

set up your profile:

• Google Places

• YELP

• Foursquare

other tools...

strategy, y’all

set goalsdefine audienceassign rolesget started

track, measure, revise

set goals

• what do you want to do?

• how can you use online tools to accomplish?

• who are you competing against and what are they doing online?

• put some realistic stats and numerical goals to your social influence based on this

define audience

• who is using your service/buying your product?

• where do these people play online?

• what else are they into?

• talk to those people and see what kind of message they want from you

assign roles

• designate a primary manager

• internal mgmt v. outsourced

• interns are not social media managers

• accountability and consistency

things your intern could do to really ruin your day

• post something to FB or Twitter that has spelling errors

• accidentally post to your brand account instead of their own while out drunk

• delete your page completely (either accidentally or on purpose)

create a policy....• Consistency

• Liability

• Ground Rules

• Respect to the org’s mission

get started

• choose a management system

• create a content calendar

• BE YOU

• have fun and be SOCIAL

ex. content calendar

tie everything together and streamline your workflow with a social media management “hub”

management tools

management tools

sprout social

track, measure, revise

google analytics is badass

OTHER STUFF

• google alerts

• sprout social or hootsuite analytics

• bit.ly //owl.ly click through analytics

• crowdbooster social analytics

think qualitative

• which posts performed the best?

• what days/times do you get the most engagement?

• what are people really interacting with and reacting to?

• creatively duplicate effective campaigns and content

facebook ads

• super targeted, demographic-specific

• the cheapest and most direct advertising, like, period, the end.

• you choose your budget and what actions you want people to take

• JUST TRY IT

if you’re using a plug and play site like wix, virb, flavors etc. you might want to consider upgrading to wordpress

btw - do you know what platform your site is on?

more on wordpress...

SEO, y’all

(search engine optimization)a.k.a.

“how much google loves you” - @ErnieAttorney

because your job is to run a company, not a social media campaign

more time saving tools

ifttt.comautomate your entire life

sanebox.comspend less time in your inbox by auto-filtering unimportant stuff

boomerangno one needs to know you sent that email at 3a.m.

@heyitsmeganmegan@conversations.be

helping people be more badass online since 2010