Social Media for Students

February 17, 2012Mary Ward Catholic Secondary School

Social Media is a tool.

Different projects / Different preferences.Slightly different tools.

Like a telephone, social media is a two-way communication tool.

Before making a phone call, you know:• Who you need to speak to

• Phone #• How to speak to them, based on relationship

• What to ask them to do• What you have to offer them (reciprocity)

• Next steps

You can predict the outcome of a phone conversation based on your previous

experiences:With that person, or with similar people.

Use your tools to listen (learn, research, find).More accurately predict positive outcomes.

Google search everything!Find people: Google search their name &

“Twitter”“LinkedIn”

Job titleCity

Learn about their professional organizations, journalists and policymakers they talk to;

Family, hobbies, friends

Look at their history, form opinions & predict:

• What they will want to talk about• Which tool they like the most & how they use

them > personal, professional or both?• Who they like, admire and spend time with

• How they CAN help you• What they might be willing to accept from you

(as payment)

START TODAY

So that when you NEED them NOW, you already know them,

and they already know you.

Observe the people you want to meet, and earn reciprocity over time:

• Follow them on Twitter• G+ them

• Connect with them on LinkedIn• Follow their company on LinkedIn• Subscribe to their Facebook feed

• Like their Facebook page

Sparkle note:TWITTER IS IMPORTANT

Follow up to 2,000 people, organizations, brands, policymakers and journalists

who are doing what YOU WANT TO DO.

Follow the good AND the bad.Form opinions, have meaningful and

entertaining conversations, get involved.

Klout will help you indentify influencers.

Remember others are listening to you.

They are forming opinions on you based on what they see when they Google you.

The more tweets, blog posts, FB updates, etc., they can find in your history, the more the more firmly

you form their opinions of you.

Consider yourself a PR agency,and YOU are your client.

EVERYTHING you publish becomes your reputation:• Not offensive or negative

• Focus on positive: conversations, hobbies, volunteering, activities, brand interactions,

charities, faith, relationships• Ask them questions & offer feedback

• Be helpful. Volunteer. Get involved. Offer help.• You CAN ask for help, and people will help

Publish your content & conversations that position you as a leader

on all the most popular platforms For MORE search engine optimization (SEO)

• Twitter• Facebook• LinkedIn• Meetup

• Blog comments

In a month, or a year, or 10 years…When a potential business partner, investor,

employer or employee searches for you on Google

What will they see?

Take it offline.Make sure EVERYONE knows YOU ARE SOCIAL!

Use a QR code on your resume.Share your Twitter @name on your resume.

Post your resume online & share the link to your followers on Twitter.

Invite potential employers to “friend” you on Facebook.

Take it offline.Make sure EVERYONE knows YOU ARE SOCIAL!

Use a QR code on your resume.Share your Twitter @name on your resume.

Post your resume online & share the link to your followers on Twitter.

Invite potential employers to “friend” you on Facebook.

Thank you.

Social Media Concierge for Special EventsDebbie Horovitch

@Debbie_h2o@Sparkle_Agency

debbie@theSparkleAgency.comhttp://theSparkleAgency.com