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© GoSeeTell Network 2010 Allison Park/@allisonkpark GoSeeTell Network Social Media for the Advanced User
© GoSeeTell Network 2010
Allison Park/@allisonkpark GoSeeTell Network
Social Media for the Advanced User
© GoSeeTell Network 2010
Agenda
Location Aware
Content Management
© GoSeeTell Network 2010
© GoSeeTell Network 2010
h2p://geekandpoke.typepad.com/
© GoSeeTell Network 2010
Twitter: Learn from the Conversation
© GoSeeTell Network 2010
Twitter: Learn from the Conversation
© GoSeeTell Network 2010
Twitter: Measurement
KPI Amount
Followers ?
@replies ?
RTs ?
Mentions ?
Social Capital ?
Click Throughs ?
© GoSeeTell Network 2010
Twitter: Measurement
What is the measurement of success?
1. Interactions
2. Click Throughs
3. Partnership Development
4. Bookings
© GoSeeTell Network 2010
Twitter: Partnership Development
© GoSeeTell Network 2010
Twitter: Customer Stewardship
Hotel Lucia, Photo by Marilyn M on Flickr.com: h2p://budurl.com/syee
© GoSeeTell Network 2010
© GoSeeTell Network 2010
Facebook: Target Your Audience
© GoSeeTell Network 2010
Facebook: Target Your Audience
© GoSeeTell Network 2010
Facebook: Partnership Development
© GoSeeTell Network 2010
Facebook: Measurement
© GoSeeTell Network 2010
Location Aware
© GoSeeTell Network 2010
Location Aware
© GoSeeTell Network 2010
Foursquare
© GoSeeTell Network 2010
Foursquare
© GoSeeTell Network 2010
Foursquare
© GoSeeTell Network 2010
Gowalla
© GoSeeTell Network 2010
Gowalla
© GoSeeTell Network 2010
Content Management
1. Create a Strategy - Who is your audience? - What resource are you providing?
2. Manage Content - Create an editorial calendar - Who approves the messages? - Who publishes the messages?
3. Level of Interaction and Engagement - Are you responding to questions directed to your accounts? - Are you actively searching for questions to answer?
4. Management tools - Twitter tools: Hootsuite, Tweetdeck, Seesmic - URL shortener - RSS Feeds and Reader
