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Using the Power

of the Web & Social Media

to Grow Your Cosmetic Practice

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A LITTLE BIT ABOUT ME…

La Jolla Cosmetic Surgery Centre

(LJCSC)•Director of Marketing

• Administrator

• Director of Training

• Chief Operating Officer

• Director of Sales & Web Marketing

Inform Solutions (Now Mentor

Solutions, a division of Johnson &

Johnson)

•Director of Training

In the Aesthetic Surgery industry since 1991

Cosmetic Social MediaSocial Media Solutions for the Savvy Medical Practice™

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CERTIFIED SOCIAL MEDIA STRATEGIST

Our mission is

connecting,

engaging and

educating

members on

social media

around the world

to advance the

knowledge, skills,

and integrity of

the social media

profession.

One of the first 37 people on the planet to be certified in social media!

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MY GOAL FOR YOUR PRACTICE

To build EVANGELISM and OWNERSHIP among your patient base. How?? By Engagement!

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SOCIAL MEDIA• True

relationships vs. a business maneuver

• Transparency & authenticity about our industry

• Active living, breathing resume.

• CARING VS HAVING AN AGENDA

Like a cocktail party… go out there and shake hands!

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ENGAGEMENT & RADICAL STRATEGIC VISIBILITY

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BENEFITS

Source: Social Marketing Industry Report, Michael Stelzner

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Engagement Builds Advocacy!

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WE CAN…

Create a Social Media and Patient Engagement Marketing Strategy for your practice

Teach you how to design and implement your own social media web presence

Implement your strategy for you to take over

Implement and Maintain your Social Media and Practice Engagement Marketing Strategy

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AWARD!

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E-NEWSLETTERS, E-BLASTS, & BLOG POSTS

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ADDITIONAL SERVICES

•E-Surveys

•Mobile Media Strategy

•Video Strategy

•Repurposing and spreading your content virally

Nourish the roots now and the fruit will come…

“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.”–Calvin Coolidge

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Questions?