Social Media Sian Jamieson

Tuminds Social Media

SPP Digital Forum

51 % of journalists report they would be unable to do their job without social media.

57% of journalists agree that social media has improved their productivity.

67% of journalists spend up to two hours a day on social media, up from 38 percent

in 2012.

Twitter and Facebook are the most widely used social platforms among journalists.

U.S. and U.K. journalists rely on social media for publishing and promoting their own

content, while the other countries cite sourcing as their top reason for usage.

Journalists in English-speaking countries are more interactive and create more social

media content than those in non-English speaking countries

The Independent – Best Performing Newspaper on Social Media in UK, Brandwatch 2015

Facebook = 3.38M Likes 143 Posts Per DayAv. 408 Likes/ Comments/ Shares per post

Twitter = 1.5M Followers267K Tweets457 Posts Per Day73% of Posts RT73% of Posts FavouritedLast 100 Tweets reached 58K

LinkedIn = 7,415 Followers519 Employees From Freelance Correspondents to Finance Directors

Print Circulation: 58,000 Unique Web Visitors: 2.78M Mobile Users: 8.21M Klout Score: 99

Now at 30, Mashable

reaches 45M a month

By 2009 Pete was

called one of Forbes

Top 25 Web Celebs

Started 2005 Pete

Cashmore, Aged 19

By 2012 listed in Time

Magazines 100 Most Influential

People

P.S He set this up from is bedroom in Banchory

14.9K Followers on

Twitter

Set up 2000 in

Derby UK

A News website for

& about Journalists

Focus on UK Regional

Press - Live Updates &

Job Vacancies

978 Likes on Facebook

234 Followers on LinkedIn

• News gathering • Sharing the whole story• Brand building• A local community• It’s about the company• Drives traffic • Advertising

Facebook

• News gathering• Sharing live headlines• Establishing credibility• A global community • Networking & Sources • Brand Awareness & Personality• Advertising

Twitter

• Making connections with decision makers• Finding local, business & industry news• Sharing your knowledge with B2B• Establish reputation & credibility • Join and engage in groups• It’s about you & the Business

LinkedIn

Things to think about?• Why do you think people are preferring to get

their news via Social Media?• What are the most important things

Newspapers can do for their audience on Social Media?

• How could you improve your Social Media?