Social Media For Your Business

Jim BrochowskiColumbus Metropolitan Library

The MJB FoundationCareerBeam

The Life of Jimmer

You want people talking about you.

You want people talking to you.

How do you accomplish this?

In the online world / community there is a buzz.

Be Part of The Conversation

A lot under that umbrella.How many sites do you login to connect?

Which paths do you choose?

Here’s my key…

It has to be fun!

Six years ago, this was my networking tool…

Today, this is just one of my networking tools.

Which seems more FUN?

Previously, my public presence consistently looked like this…

Today, it looks like this…

Which one is more FUN?

Hold on there, Jimmer!

• What about ROI?• What about impact?

• What is the real value?

Impact?

Let’s talk about connections…

How do you connect with your customers?

Do you use traditional media?Radio?

– I only listen to the radio in my car.

Television?– DVR anyone?

Print?– Let’s look at print.

Columbus Metropolitan Library Serials Budget Trend Analysis

$0$200,000$400,000$600,000$800,000

$1,000,000$1,200,000$1,400,000$1,600,000$1,800,000$2,000,000

1998 2000 2002 2004 2006 2008

We need to find a wayto bridge the gap.

Another key…

Customers share.

Even traditional media is using Social Media for sharing.

Make Social Media a priority.

Interact with your customers when they share.

Share yourself.

Another networking tool…

See? FUN!

Create a fan page…

Even for the smallest of organizations.

Advertise an event.

Using Facebook and Twitter this year for the first time, The MJB Foundation more than tripled the number of people who know about our foundation and our event.

The payoff is in the relationships.

(Go ahead. Ask me about the goat.)

Thank you for your time.

Jim Brochowski

jbrochowski@yahoo.com

614-746-2112

thelifeofjimmer.blogspot.com

www.mjbfoundation.org

columbuslibrary.org

www.careerbeam.com

@JimBrochowski on Twitter

Find me on LinkedIn and Facebook. Search for:Jim Brochowski.