Date post: | 13-Aug-2015 |
Category: |
Business |
Upload: | emily-davis-consulting |
View: | 85 times |
Download: | 0 times |
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
SOCIAL MEDIA STRATEGY FOR YOUR CONSULTING PRACTICE
Emily Davis, MNM, CGT Emily Davis Consulting
July 22, 2015
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
GETTING STARTED…
• Please MUTE your phone
• We will pause for questions/comments
• Leave your questions/comments in the chat box or questions box
• Resources following the webinar will be provided
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
TURN ON YOUR TECH
Follow the conversation… @BoardSource @AskEmilyD
#governance #nonprofit
#socialmedia
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
TODAY’S GOALS
• Learn best practices
• Share experiences • Ask questions • Identify action
steps • Avoid pitfalls
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
QUICK POLL
How many of you are using?
q Facebook page q Facebook profile q Blog q Twitter q Instagram q LinkedIn q Video (YouTube, Vimeo) q Other?
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
THE POWER OF SOCIAL MEDIA
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
THE GOOD AND THE BAD
VS.
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
SOCIAL MEDIA LIFECYCLE
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
CRAWL
CHARACTERISTICS AREAS OF IMPROVEMENT
FIRST STEPS
² Not using social media consistently
² Resistant to change ² Struggle with control
² Need basic marketing plan (i.e. branding, print materials, online outreach, etc.)
² Leadership-driven
change in culture to adopt online engagement
1. Develop communications strategy (audience, goals & objectives, etc.)
2. Listen & develop
online presences 3. Leadership initiated
discussion about engagement
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
WALK CHARACTERISTICS AREAS OF
IMPROVEMENT FIRST STEPS
² Using 1 or more social media platforms, but not consistently
² Online presence connected to marketing goals
² Learn & use best practices ² Focus on 1 – 2 social
media platforms ² Need to link to campaign,
program(s), objective(s) ² Need to link goals,
objectives, and activities ² Need to identify audiences ² Collect data for
measurement
1. Low-risk pilot program to demonstrate ROI
2. Build implementation
capacity internally 3. Create/revise social
media policy 4. Integrate and
document measurement data
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
RUN CHARACTERISTICS AREAS OF
IMPROVEMENT FIRST STEPS
² Strategic use of multiple social media tools
² Part time or full time staff
for digital communications
² Board using social media
in governance ² Social media usage
integrated throughout org
² Has developed
relationships & technology integration
² Need more sophisticated measurement tools
² Find ways to increase
more involvement from staff across the organization
1. Social media staff trains & coaches other org staff
2. Research more
sophisticated measurement data, tools, and processes
3. Evaluate, revise
strategies 4. Share success stories
with other orgs
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
FLY
CHARACTERISTICS
² Embracing culture of learning ² Use social media data to help the leadership guide decisions ² Demonstrate clear and compelling results ² Networked with other organizations showing similar success ² Internalized social media communication best practices
including: ² Strategy ² Implementation ² Integration ² Evaluation
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
QUESTION TIME!
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
10 TIPS FOR USING SOCIAL MEDIA
1. Social media is A tool not THE
tool
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
COMMUNICATIONS EVOLUTION
Traditionalists
Postal Mail Phone calls
Boomers
Television Facebook Email
Generation X
Websites E-newsletters Email
Millenials (Gen Y)
Social Media Websites Mobile
Generation Z
???
Adapt or die!
Every generation
teaches us new technology
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
10 TIPS FOR USING SOCIAL MEDIA 1. Social media is A tool not THE tool
2. Social media is a plant
3. Add value
4. Two way street
5. Relationships
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
SOCIAL MEDIA LADDER OF ENGAGEMENT
Happy bystanders (Listen)
Spreaders (Share)
Clients (Money)
Evangelists (Ask)
Instigators (Create)
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
10 TIPS FOR SOCIAL MEDIA
1. Social media is A tool not THE tool
2. Social media is a plant
3. Add value
4. Two way street
5. Prospecting, cultivation, stewardship
6. Philanthropy’s next generation
7. It ain’t free
8. Not everyone “Diggs” social media
9. Selling social media
10. Have a plan
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
SOCIAL MEDIA & CONSULTING
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
WHY SOCIAL MEDIA AT ALL?
• Position as expert • Connect with allies • Collaboration
opportunities • New resources &
ideas • Develop brand • Low cost
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
WHY HAVE A PLAN?
• Part of a larger communication plan • Start early • Identify resources & capacity • Provides direction & action • DIY vs. external consultant
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
THE PLANNING PROCESS
Discovery
Environmental scan Strategy sessions Target audiences Channel identification Topic areas
Documentation
Best practices Start small & slow Calendar dashboard Measurement strategies
Implementation
Staff Brand identity Content per channel Collaboration Personal/professional boundaries Adjust as needed
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
DIFFERENT CHANNELS, DIFFERENT RULES
Facebook LinkedIn
Blog Twitter
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
RINSE AND REPEAT
1. Ask Why
2. Ask What
3. Ask Where
4. Ask How
5. Ask Who Evaluate!
Evaluate! Evaluate!
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
SOCIAL MEDIA POLICIES
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
HAVE A GIGGLE!
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
ONLINE RESOURCES
• Socialbrite.com • IdealWare • Mashable.com • TechSoup • Nonprofit Technology Network (NTEN) • Alltop Nonprofit • Beth Kanter: http://beth.typepad.com/ • 4Good • www.delicious.com/
coloradononprofithelpdesk
/emilydavisconsulting /AskEmilyD
@BoardSource #socialmedia #governance #nonprofit
Emily Davis, MNM Emily Davis Consulting
(720) 515-0581 [email protected]
emilydavisconsulting.com