Social Media Fundraising
Facebook Friend or Foe?
Monica LairdDevelopment CoordinatorBig Brothers Big Sisters of the North [email protected] (707) 696-7719
Today’s Topics
“The goal of all this is what we call ‘equal opportunity activism.’ We are trying to level the playing field by empowering individuals to change
the world.” – Facebook Causes
• Social Media Basics: The who, what, where and why of social media.• Thesis Research: “Social Media Fundraising: Facebook Friend or Foe?
A case study of Oregon Nonprofit Organizations”• Tips and Tricks: How to apply this in your organization.• Questions?
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The BasicsWhat is social networking?
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Is Social Media a Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
You Decide.
The Tools
• Facebook– The Causes Exchange
• Youtube
• Yelp5
Facebook Pages A great place for nonprofits to start using social media Multiple access points to potential donors, volunteers
and interested parties as seen below.
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Upload photos of recent events and organization activities!
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Create an event and invite your fans!
Great for upcoming fundraising events!
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Upload a video from Youtube…
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Create a Network with Value!
Facebook Causes
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Microblogging at its best!
With frequent and captivating feeds, Tweets can prompt the spontaneous donation. 11
Youtube
http://www.youtube.com/bbbsnorthbay#p/u/1/epkpip7w38w
Make a Video Ask!
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Social Media Fundraising: Facebook Friend or Foe? A Case Study of Oregon Nonprofit Organizations
Is social media an effective and
sustainable method of soliciting donations or
is it simply a social networking tool that
allows organizations to create virtual
relationships with potential donors and
volunteers?
• Surveyed 330 Oregon Nonprofits – 30%+ Responded.
• Split by size category:– Small (Less than $1 mill)– Medium ($1-5 mill)– Large ($5+ mill)
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Survey Topics:
Reasons for Use The Planning Process# of Followers/Fans/FriendsFunds Raised So Far
Return on Fundraising Expenditure:
ROFE = ($ Raised – Staff Time Used)Staff Time Used on Social
Media
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“As far as our organization is concerned, communication is
fundraising. Social media is a tool for communication, it is a great way for
others to know about you and eventually become a donor. Creating opportunity
for people to hear about your organization in a place where they are already, it makes it easier for you to
engage with potential donors.”
- A Medium Organization Surveyed
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A Few Quick Tips:Turning Your Social Network into Donors!
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Tip #1: Always Have a
Plan
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Tip #2: Post Wisely and Often
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Tip #3: Use Visuals
Frequently
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Tip #4: Make Everything “1-Click” Friendly
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Questions?Monica Laird
(707) 696-7719
facebook.com/bbbsnorthbay
youtube.com/bbbsnorthbay