- 1. 2010 AMC Preconference Program Social Media: Generating
Leads and Beyond
- Jeff Gibbard, Devine + Powers
- Director, Social Media Practice Group
2.
#amc10 3. Anyone here on Twitter? The #hashtag for this talk is:
#amc10 My Twitter name is: @jgibbard and I tweet for: @devinepowers
#amc10 4.
- Get ready to write something down.
#amc10 5.
- Every resource I mention will be here.
- So instead of writing notes, ask questions.
#amc10 6. Introduction
#amc10 7.
Geek MBA Twitter Blogger Facebook Fan Pages Tumblr YouTube Apple
Design Optimist Foodie Communications Conversationalist Participant
Thought Leader Search Marketing Creative Problem Solver
Story-Teller Google Social Media iPhone Addict GTD Basketball
Philadelphia Eagles Fan Foursquare Yelp Introduction Leadership
#amc10 8.
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#amc10 10.
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- Bullet pointsonlywhennecessary
#amc10 12.
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#amc10 17. Not what I want... 18. Agenda
- Demystifying Social Media
- Your Questions + My Answers
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20.
21. Part I
...so that we can demystify it later. 22. The Social Media 101
slide
- My definition of Social Media:
- Thecollection of technologiesthat enableanyonetosharecontent
online.
#amc10 23.
24. Social Media has removed the Gatekeeper Print Radio
Television #amc10 25. Social Media has removed the Gatekeeper +
#amc10 26. Social Media has removed the Gatekeeper #amc10 27.
- The amount of information created by humankind from the dawn of
civilization until 2003 is about 5 exabytes of data...
#amc10 28.
- ...that same amount of information is created every two days in
2010, and the pace is increasing.
- -Eric Schmidt, CEO Google
#amc10 29.
- Participation haschanged behavior
#amc10 30.
31.
- 90% of consumers online trust recommendations frompeople they
know
- 70% trust opinions ofunknown users .(Econsultancy, July
2009)
#amc10 32.
- 95% of respondents indicated that they did not trustadvertising
.
- 8% trust whatcompaniessay about themselves.
- (Michael Hulme of the Institute for Advanced Studies at
Lancaster University)
#amc10 33.
34.
- 60% percentof Americansuse social media.
- 59% interactwith companieson social media sites.
- ( http://www.coneinc.com/content1182 )
#amc10 35. What would you think ofa company like this?
#amc10 36.
- Are you still going tobuy fromthem ?
#amc10 37.
- How did you evenfind them?
#amc10 38.
- should you participatein Social Media?
How #amc10 39. Survey Results 40. Survey Results 41. Survey
Results 42. Survey Results 43.
- ...there's a difference between knowing the pathand walking the
path
#amc10 44. Part II
- Demystifying Social Media
#amc10 45. The Elephant in the room 46.
- Business to Business (B2B)
- Business to Consumer (B2C)
#amc10 47. Buying decisions B2C
- Consult with necessary people
OMG! Must buy now! #amc10 48. Buying decisions B2B
- Consult with necessary people
or conduct more research #amc10 49. Whats the difference
betweenB2C and B2B?
- Number of people needed for buy-in
- Who signs the check- Seth Godin
#amc10 50.
- How can owners of AMCsparticipatein Social Media to create
leads and drive business.
#amc10 51. Assumptions
- Your AMC acquires new business by getting qualified leads.
- Your AMC converts a certain percentage of leads into
business.
#amc10 52. You havetwooptions.
#amc10 53.
#amc10 54. Success in Social Media Listening Content Measurement
/ ROI #amc10 55.
- The first step to engaging
#amc10 56. Noise -vs- Opportunity Your Brand Your Industry Your
Competitors Misc. Opportunity #amc10 57. Conversion Conversations
Listen, Engage & Provide Value Nurture the Relationship #amc10
58. A Really Quick PersonalB2B Case Study
- Social Media Monitoring Software
Competitors: Radian6, Alterian SM2, Former: Biz360, Sysomos,
Trackur #amc10 59.
- Heres the craziest part of that Case Study?
#amc10 60.
- I just told all of youabout Scoutlabs
#amc10 61.
- You never know how farword-of-mouth will go
#amc10 62.
#amc10 63. Create something valuable, that addresses a need or
want. Provide additional informationto influence decision.
Conversion Social Website Call to Action #amc10 64. Lets talk about
the magic word
The action that you want people totake to go from site visitor
to lead #amc10 65.
- Management Consulting Firm
- LinkedIn for Lead Generation
- Event Planning(FB, Twitter, LinkedIn, Eventful)
- Increased Traffic, Leads & Search Results
#amc10 66.
- Specifically, how owners ofAMCscanparticipatein Social Media to
create leads and drive business.
#amc10 67. Blog
- Start a blog with Wordpress (or Tumblr)
- Write about what you know aboutRe-purpose your contentBuild
your listLet your people shineMake it shareable
#amc10 68. Linkedin
- Find leads on LinkedIn AnswersJoin Groups to connect to
prospectsBring social content into LinkedIn
- Follow the breadcrumbs on prospects and connect on other
networks
#amc10 69. Find your leads on Twitter #amc10 70. Slideshare
...also Docstoc & Scribd
- Repurpose blog posts, Save as PDFUpload Whitepapers, Press
Releases
- Upload Presentations / Slide Decks
- Share on Linkedin, Twitter, Facebook
#amc10 71. YouTube
- Create Instructional Videos / WebinarsCurate valuable
content
- Give a humorous look into the companyShowcase Testimonials
#amc10 72. Twitter
- Join conversations #assnchatPromote and Spread content
- Be a human face for the brand
#amc10 73. Facebook Fan Page
- Prospects, Clients & Employees in one place.
- Capture email addresses (FBML)
- Tag clients or prospects in Photos, Videos, Notes etc
#amc10 74. 7th Inning Stretch
- Take a few minutes to recharge.
#amc10 75. Part III
- Additional Survey Results
#amc10 76.
- It takes a considerable amount of staff time to support.
- How do we help clients make wise decisions rather than just
doing the newest thing and how do we explain that to them without
looking like dinosaurs?
#amc10 77. #amc10 78.
- Quantifying success; developing metrics
- How do you quantify success?
- What are appropriate metrics?
79. 80. Metrics
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- Awareness Community Size: Fans & FollowersWeb Traffic
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- Retweets or other share metrics
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- Business Results $$$ Dollars
#amc10 81. Q & A #amc10 82.
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- Director, Social Media Practice Group
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- Twitter:@jgibbard|@devinepowers
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- Website: www.devinepowers.com
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- Resources:http://bit.ly/2010AMC