An Operator’s Guide to Connecting with Your Customers and Connecting with Burke

OUT OF THE OVENgetAND INTO SOCIAL MEDIA

BLOGfresh ‘OUT OF THE OVEN’

Get fully cooked conversations delivered hot and fresh to your in-box with “Out of the Oven,” a new Web log (or blog) of ideas brought to you by BurkeCorporation, makers of fullycooked meats for pizzerias,foodservice and manufacturers.

Go to BurkeCorp.com/OutOfTheOven for regular posts by the Burke team featuring ideas, trends and industry insights. Subscribe via RSS feed or e-mail.

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FACEBOOKCONNECT withBURKE

From any active Facebook page, enter “Burke Corporation” in the search box.

Check out our upcoming events and photographs,and don't forget to become a fan.

FACEBOOK.COM

Facebook is the hottest socialmedia network today. It’s likelypeople’s favorite way to stay connected with friends, families and favorite brands.

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Go to Twitter.com and select “Sign up now” to create your account. Follow Burke Corporation at twitter.com/burkecorpmeats, to hear what’s happening at events like International Pizza Expo®

and find links to new and fun industry info.

TWITTER

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TWITTER.COM

A micro-blog where you have 140 characters to share what’s happening right now or view others’ “tweets” to discover new links and resources.

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Go to www.LinkedIn.com and you can join quickly from the homepage.Once you’re signed in, enter “BurkeCorporation” in the “Find People” box and you’ll get to our page. Or just go straight to linkedin.com/companies/burke-corporation. Fromour company page, you can easilyfind your Burke sales representative.

LINKEDIN

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LINKEDIN.COM

Nothing beats LinkedIn for business networking. Exchange ideas, information and opportunities with trusted contacts in your area and industry.

YOUTUBE.COM

YouTube is a fun, fast, free and easy way to post and view videos. So go ahead,broadcast yourself. The world is watching.

YOUTUBE

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Go to YouTube.com/burkecorpmeats, or simplyenter “Burke Corporation” inthe search box on the home-page. Check out our latestvideos from events like International Pizza Expo®

and our chefs at work in our test kitchens.

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See Burke’s photos at www.Flickr.com/photos/BurkeCorpMeats. Get a taste of some of our favorite pizzas, complete with recipes, put names to faces withstaff photos, and more.

FLICKR

FLICKR.COM

This simple online photomanagement and sharingapplication also lets youadd comments and text.

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Fight the fear. Banish the doubts. Social media is sofast and easy, even the least computer-savvy amongus can harness its power. It makes your business accessible and builds relationships with your customers. And it’s FREE. No more excuses. Get started today.

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SOCIAL MEDIA

Create a Media Maven If it’s not going to beyou, pick someone in your business whoyou truly trust to manage your social mediaand your brand. This includes not onlykeeping all of your pages up-to-date, butmonitoring your pages and other industrysites as well.

Connect with your customerstoday and see the bottom-line benefits tomorrow

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Go to www.facebook.com and select“Create a page for a celebrity, band orbusiness.” (It’s on the lower right.)

Anyone who “Becomes a fan” of yourpage will receive your status updates.

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Amass fans throughyour Web site, e-mailsand in-store signage.Post daily specials andcreate unique offers orpromotions for yourFacebook fans.

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Gain followers through yourWeb site, Facebook page andin-store signage. Twitter’s immediacy makes it perfectfor last-minute promotionslike, “Stop in within the nexthour, mention this tweet andget $2 off your pizza.”

Once you’ve created your account,which takes mere minutes, clickthe “Help” button on the upperright side of the page, and hit “Getting Started” for frequentlyasked questions.

Or, just start tweeting. It’s easy tofigure it out as you go.

LINKEDIN.COM

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Keep your LinkedIn activitystrictly business. This isn’t theplace for promotions or humor,but it can definitely help you increase corporate sales and improve your business image in your community.

LinkedIn helps you find peopleyou already know through your e-mail address books, and suggests contacts through people you’ve linked with.

YOUTUBE.COMHOTTIP

Create a specialty menu item, a fun promotionor a unique challenge, shoot it and post it. Will millions of people watch some dude try to eat a 6 lb. pizza by himself? Yes.

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You’ll need a free account to upload videos. Just click “Create Account” in the upper-right part of YouTube’s homepage. Your account will create a “Channel” for your restaurant and allow you to show up in searches.

FLICKR.COMSince Flickr is part of Yahoo, you can set up your Flickr accountin mere seconds if you’re already a Yahoo member. If not, it still just takes minutes. Click “Create Your Account” and it walks you through, step-by-step. Or, click “Take the Tour” at

the bottom of the homepage.

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With their written consent, take pictures of your best customersenjoying your pizza andpost them on Flickr.

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• Manage Your Brand: Social media isn’t any less significant to your brand image than a billboard. In fact, it’s likely to be seen by even more customers than your traditional advertising. Never, ever forget that.

• Cross-Promote Connections: All of these social media sites have icons you can add to your restaurant’s Web site. Encourage your customers to connect with you across multiple platforms.

• Make Sure You’re Found: Go to Maps.Google.com and click “Put your business on Google maps.” Every time someone Googles your restaurant name, the first thing they’ll find will be a map to your restaurant.

• Go Viral: Post your videos on your Web site, your Facebook page and your YouTube channel. YouTube’s “Share” button lets you post any video link on a number of sites with one click.

• Keep it Real: Make sure your social media content is relevant, useful and brief. Your followers won’t hesitate to “unfriend” you if you inundate them with useless information.

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