Social media guidelines for

Greta Danuleviciute

This will cover:

o What do we want to achieve

o How?

o Content guidelines

Aims to reach

via social media

Increase awareness and interest in event

Encourage registration

Engage with community

How?

Posting news, pictures and videos of event

Introducing our TEDx team

Asking and answering questions

Sharing TED

talks that inspire

Sharing updates and information about our

speakers

Content guidelines1. 2. 3.

1. Imagery

Colourful and creative

2.Language

o As simple as possible

o   Beware of acronyms

o   Never use a long word when a short one will do

o   Write as you would talk

o Remove the waffle – less is more

3. Voice and tone: active, personal and more conversational

o Speak in the first person. o Use your

own voice. o Bring your

own personality

to the forefront.

...but be mindful that you are representing the

organisation

Also remember…

…don’t mention event sponsors

…avoid political, religious, rude or controversial content

When in doubt -

don’t post

Finally…

o Tweet dailyo Facebook 2-3

times a weeko Use hashtags:

#TED, #TEDx, #TEDxBradford

Credits:

Photos:• Flickr/Self Portrait in Sepia/ W.E. Jackson• Flickr/The contents of my bag/ sickmouthy• Flickr/Vintage Conversation/ Tom Fahy• Flickr/Feeding the pigeons/ AisforAmy91• Flickr/The OrchestraBy /*S A N D E E P*• Flickr/Mafias del Mundo: The Carlton Crew/ MafEneas• Flickr/four-divers/ x-ray_delta_one• Flickr/Compass Study/Calsidyrose• Flickr/doubt/Stefano Mortellaro • Flickr/Run~~!!/wonderjimmy• Flickr/a failed reminder/sharyn morrow • Flickr/Binoculars/ºNit Soto • Flickr/Nottke's Family Entertainment Center/battlecreekcvb• Flickr/Unsure face/termie• Flickr/good question!/massdistraction • Flickr/speaker/Tim Geers• Flickr/keyboard/Quinn deEskimo• Flickr/Clicking Fingers Graffiti, Edinburg/Treefell• Flickr/Keyboard/Quinn deEskimo• Flickr/Keyboard/Quinn deEskimo• Flickr/901/1000 [hashtag] /Shovelling Son