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Do Be responsible Be timely Be professional Add value Be yourself Be transparent • Is this of interest to my audience • Will my audience understand it? • Does it solve a problem for my audience? 1. Post when angry, tired or inebriated Post content that is disrespectful of anyone Be dishonest Share company secrets Don’t How To Act? Blogs • Your profile • Your company page • Groups • Your profile • Company page • Groups • Customer pages • Company feed • Groups • Direct messages • Industry • Company • Customer • Personal account • Business account • Public posts • Your circles Twi�er Facebook Where To Post? 2 . • Check In to an event or workplace • Post to the company wall • Share industry ar�cles on your wall • Promote company jobs to friends • Comment in an industry group • Post company videos & pictures in your wall • Post an update on your latest project • Share stories about the company • Ask other teams for advice • Ask the marke�ng department to promote your content on other social media • Introduce new employees Online Arena • Retweet a company message to followers • Tweet updates from an event you’re at • Tweet a video or a picture • Create a customer or prospect list • Follow or @men�on industry leaders, partners or customers • Tweet links to company and industry artlcles • Use industry #hashtags • Update your profile • Share news and informa�on • Connect with people you meet • Contact customers with valuable informa�on • Answer a ques�on in Linkedin Answers • Create a blog about your area of exper�se • Write guest blogs for partners / customers • Comment on industry blogs and forums • Use RSS feeds to listen to & follow blogs • Link your blog to Facebook, Linkedin and Twi�er • Write a blog post for the company blog Blog • Share company informa�on with your circles • Start a hangout with clients • Add industry leaders to your circles • Share industry informa�on with your circles Also Consider ...... Slideshare Flickr Foursquare Skype Tumblr Ning - Instagram - Viddy - Ideascale - Gotomeeting INNOVATE COLLABORATE INNOVATE COLLABORATE Facebook Twi�er What To Post? S CIAL MEDIA S CIAL MEDIA GUIDE GUIDE www.symphony3.com/ social-media @symphony3think
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