Social Media Hospitality* How Social Media Tools & Platforms Can Help Your Business. [June 2011]

_____Naseem TarawnahEMAIL: naseem@7iber.comWEB: 7iber.com/INCTWITTER: @tarawnah

*a ten-slide maximum presentation

Don’t think of Social Media in the context of getting MORE business, but rather, doing business BETTER.It’s NOT a magic wand.

It’s about CONVERSATIONS

What Social Media Can Do...

It can provide your customers with real time information.

It can troubleshoot: thus amplifying positive feedback.

It can help create an emotional connection between your customer and your brand.

175,000,000 USERS ON TWITTER640,000,000 ARE ON FACEBOOK

250,000,000 USERS LOG ON TO FACEBOOK EVERY 24 HOURS

FLICKR HOSTS OVER 5BILLION PHOTOS

30 BILLION PIECE OF CONTENT SHARED ON FACEBOOK EACH MONTH. THAT’S ABOUT 7 BILLION EVERY WEEK.

95,000,000 MILLION TWEETS EVERY SINGLE DAY

ROUGHLY 4,000,000 TWEETS EVERY HOUR

24 HOURS OF VIDEO UPLOADED ON YOUTUBE

EVERY MINUTE

FLICKR USERS UPLOAD 3,000 IMAGES EVERY MINUTE

2 BILLION VIDEO VIEWS ON YOUTUBE

EVERY 24 HOURS

BY THE NUMBERS

1,613,500 FACEBOOK USERS ARE FROM

JORDAN

(THAT’S ABOUT 92.63% OF THE COUNTRY’S ONLINE POPULATION)

81% CHECK ONLINE COMMENTS56.3% said they “got to know” brands online

89.9% Pay attention to

online comments (EVEN IF THEY’RE NOT

BUYING)

Social Media “Values”Avoid setting up a designated “social media department”. Integrated approaches get better results.

Identify your audience. Who are you targeting specifically? Who is your customer?

Choose your tools. Focus on maximizing the usage of several rather than attempt to use them all poorly.

Have conversations.

Go to where your audience is. Do NOT centralize or seek to control the conversation.

Don’t ignore the bad, but also acknowledge the good. Strike a balance.

Add value and be relevant.

Execute, Be Consistent, Sustain.

TELL STORIES!and let your community tell them

for you...

Digital Stories help:

Humanize your business.

Capture an audience. They can relate.

Create marketing buzz.

Manage your reputation.

Allow you to stand out.

Tools, Platforms & Content CreationBlogging (wordpress, blogger)

Twitter

Facebook (pages)

Geo-Social Sites (FourSquare & Facebook Places)

Digital Storytelling with Video