Good Morning!Welcome…

Social Media in 2012

What You Should Be Doing Right Now to be

Successful

Cosmetic Social Media #VCS2012 @MoniqueRamsey

But first, grab a cup of coffee~ ;)

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Meet MoniqueFounder, Cosmetic Social Media

20+ years experience: medical practice management, marketing, training, and consulting

Certified Social Media Strategist since 2009

Panelist, Speaker, Trainer

Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Named one of top 5 Medical Practice Facebook Pages (2010)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

♥music, ♥USC, ♥sports, ♥spa days, ♥shoes &

♥driving fast ♥creative

endeavors!

6/6/12

Cosmetic Social Media #VCS2012 @MoniqueRamsey

300 trillion trillion trillion IP addresses

http://www.worldipv6launch.org

NO Excuses…

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Cosmetic Social Media #VCS2012 @MoniqueRamsey

To build EVANGELISM and OWNERSHIP among your patients to ultimately drive higher loyalty & revenue.

The Goal

They use

social media

to spread

the word!

What’s It All About?SOCIAL

SCIENCE … not about

technology

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Brian Solis (@BrianSolis)

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Do you have a clear picture of who your

Social Consumer (patient) is?

Quick Show of Hands

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Pivot Study Results

Cosmetic Social Media #VCS2012 @MoniqueRamsey

How many of you have asked your Social

Consumers (patients) what they expect from social engagement?

Quick Show of Hands

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Pivot Study Results

Cosmetic Social Media #VCS2012 @MoniqueRamsey

So how do you know what I want if you

haven’t asked me?

Put People First

Cosmetic Social Media #VCS2012 @MoniqueRamsey

• Who are you trying to reach?

• Expectations?• Challenges?• How & Why do

they connect & communicate?

Cosmetic Social Media #VCS2012 @MoniqueRamsey

“It’s time to get

informed and

emotional about our

(patients).”

AIDA Sales Funnel

Cosmetic Social Media #VCS2012 @MoniqueRamsey

St. Elmo Lewis 1898 - AIDA

Funnel ……….. satisfactions

How do they make decisions?

Cosmetic Social Media #VCS2012 @MoniqueRamsey

A New Sales Funnel“…the connected evaluate the shared experiences of those they trust, and expect businesses to respond to their socialized questions.”

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Referral Paths – Then & Now

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Spaces & Places to Be

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Image source: ebuzzedge.com

Image source: yfrog via @AmandaRykoff

Cosmetic Social Media #VCS2012 @MoniqueRamsey

When in Doubt - ASK

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Social Media is not…

A Broadcasting tool

(ever…)

Cosmetic Social Media #VCS2012 @MoniqueRamsey

• High Trust

• High Transparency (authentic, genuine, humble)

• High Touch # touchpoints / year

• High Traction spreads to more eyeballs!

Look through a “High T’s” Lens

Image via elianealhadeff.blogspot.com

Cosmetic Social Media #VCS2012 @MoniqueRamsey

Thank You!