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Social Media in Business Today

Date post: 09-May-2015
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Social Media Selling - Today companies must master and advertise on the most powerful social media networks! Online marketing is where it is all happening right now. And if you not online you are basically dead - word of mouth is online, you no longer tell what your company is all about, your fans have this power. You stuff up and everybody will know about it. So start monitoring the conversation about your brand and product online, it's your e-reputation which is at stakes. For more info visit www.pageadministrator.com
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© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 1 Social Media For Business 2013 Presented by www.pageadministrator .com
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Page 1: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 1

Social Media For Business 2013

Presented by

www.pageadministrator.com

Page 2: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 2

Social Media For Business 2013

OUR SERVICES

• Branding • Marketing • Search Engine Optimization (SEO) • Social Media Management • Social Media Marketing • Social Media Optimization (SMO)

Page 3: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 3

Social Media For Business 2013

SEO

Blog

Targeted Email

Marketing

Website & Landing Pages

SMO & Viral Marketing 1. LEAD GENERATION

2. CLIENT ACQUISITION

3. CLIENT RETENTION

THE ONLINE MARKETING PROCESS

Page 4: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 4

Social Media For Business 2013 Uhmmm 2013...

Page 5: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 5

Social Media For Business 2013

WHY IS SOCIAL MEDIA SO IMPORTANT?

“Social Media has overtaken porn as

Activity on the Web”

Page 6: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 6

Social Media For Business 2013

“Digital marketing

budgets are projected to exceed offline budgets for the

1st time ever in 2012.” Source: Social Examiner Report 2011

Page 7: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 7

Social Media For Business 2013

Page 8: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 8

Social Media For Business 2013

It is simply a Two Way Conversation

You need to LISTEN & ENGAGE with your FANS & FOLLOWERS

Page 9: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 9

Social Media For Business 2013

“According to

there are + 340 of social

media sites excl. Dating Sites.”

So how many are out there?

Page 10: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 10

Social Media For Business 2013

The Top Social Media Sites:

• Your Professional Network

• Facebook Your Personal & Business Network

• Your Geo-locator Network

• Twitter Your Free SMS Network

• Your Video sharing Network

• Google + Your Circles Network

• Your Virtual Pinboard Network

• Instagram Your Photo sharing Network

• Blogging – WordPress – Tumblr - Blogger

Page 11: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 11

Social Media For Business 2013

Page 12: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 12

Social Media For Business 2013

• 1 Professional Joins LinkedIn Every Second

• 187 Million Professionals On LinkedIn to date and growing

Page 13: Social Media in Business Today

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Social Media For Business 2013

• Businesses who are serious about growing their network and getting introduced to the right people.

• Create an industry group and company page which you can manage and engage with potential clients.

Page 14: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 14

Social Media For Business 2013

Page 15: Social Media in Business Today

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Social Media For Business 2013

1,000,000,000 Billion Users

3 Billion clicks I LIKE a Day

50 % of which are online at any given time

Page 16: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 16

Social Media For Business 2013

Page 17: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 17

Social Media For Business 2013

There are 311,840 Facebook Users in MAURITIUS

that is 1/3 OF THE POPULATION & GROWING STRONG

41,399,720 Facebook Users in INDIA

30,470,400 Facebook Users in UK

23,545,120 Facebook Users in FRANCE

22, 123,660 Facebook Users in GERMANY

SOURCE- http://www.socialbakers.com/facebook-statistics

Page 18: Social Media in Business Today

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Social Media For Business 2013

Internet Usage / Age Group in Mauritius

36%

26%

11%

10%

9%

5%

2% 1%

18-24

25-34

16-17

35-44

13-15

45-54

55-64

65-70

Source: Socialbakers.com

Page 19: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 19

Social Media For Business 2013

FACEBOOK REPORTS – Analytical & Quantitative

Page 20: Social Media in Business Today

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Social Media For Business 2013

A NEW BRANDING EXPERIENCE

Source: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/

Page 21: Social Media in Business Today

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Social Media For Business 2013

http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/

Page 22: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 22

Social Media For Business 2013

• Here are some great online sources:

• https://www.facebook.com/business

• http://www.insidefacebook.com/category/business/

• http://socialmediatoday.com/node/1454711

Page 23: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 23

Social Media For Business 2013

FOURSQUARE

Page 24: Social Media in Business Today

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Social Media For Business 2013

•Around 15 million people worldwide •Over 1.5 billion check-ins, with millions more every day •Over 600,000 Businesses are registered

Page 25: Social Media in Business Today

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Social Media For Business 2013

Helps geo-locate your retail store

• Customers are walking around town searching on their Smartphone where is the nearest restaurant or pharmacy?

• Where do they look? on Foursquare That’s why you should be on it

Page 26: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 26

Social Media For Business 2013

Page 27: Social Media in Business Today

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Social Media For Business 2013

Page 28: Social Media in Business Today

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Social Media For Business 2013

Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

Page 29: Social Media in Business Today

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Social Media For Business 2013

paid KIM KARDISHAN $25K a TWEET!

RESULT: It drove 40,000 people to the Armani website in less than 24 hours.

Page 30: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 30

Social Media For Business 2013

DELL: Used Twitter to create

and booked $3 million in revenue in one year

from Twitter postings.

RESULT: Dell has over 1,543,201 followers to date on Twitter. Although they are only following 37, they are known as a value provider.

Page 31: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 31

Social Media For Business 2013

Page 32: Social Media in Business Today

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Social Media For Business 2013

3.5 hours Per Week*

Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/

2.9Bn

hours Per month collectively **

Is the 2nd largest search engine after Google

Page 33: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 33

Social Media For Business 2013

Viral examples:

2 weeks ONLINE VIEWS 85,316,893

Page 34: Social Media in Business Today

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Social Media For Business 2013

Why Google is the preferred Online TOOLS? 1. Google.com

2. Gmail

3. Google Docs

4. Google Maps

5. Google Earth

6. Google Search +

•400,000,000 Users

Page 35: Social Media in Business Today

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Social Media For Business 2013

•20,000,000 Million users •Gender 31.8% Male & Female 68.2% •Av age 27.4 % are 25-34 •Av Annual Income $100,000.00 •50% of users have kids •Av Time spent 15.8 minute vs 12.1m Facebook

Source: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png

Page 36: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 36

Social Media For Business 2013 Photo Sharing

Page 37: Social Media in Business Today

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Social Media For Business 2013

Why get your staffs or fans to use Instagram

• The service allows you to Take a Photo via their Smart phones, apply a Digital Filter and Share with their friends and the other 20,000,000 Users.

The best features: 1. Location Settings 2. Editing Photos 3. Tagging Friends

Page 38: Social Media in Business Today

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Social Media For Business 2013 Blogging is the key to Article Marketing

• Content is KING

• Google Ranks the most relevant Websites, Landing Pages, Blogs and Social Business Pages.

• SMO & SEO works with Fresh Content

Page 39: Social Media in Business Today

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Social Media For Business 2013

The Question is do you have a Strategy?

“Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.”

Page 40: Social Media in Business Today

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Social Media For Business 2013

“In fact, in 2011, 62% of consumers used

social media for customer support!

Approximately 95% of fan-written Facebook

wall posts go unanswered.” Source: Social Examiner Report 2011

Page 41: Social Media in Business Today

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Social Media For Business 2013

Case Studies Prove ROI based on:

• Sales

• Shorter Sales Cycles

• New Leads

• Improved company operations

• Innovations that resulted in a better way to do business

Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studies-prove-roi/

Page 42: Social Media in Business Today

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Social Media For Business 2013

THESE 4 SOCIAL MEDIA CASE STUDIES PROVE HIGHER CUSTOMER SERVICE & ROI

Page 43: Social Media in Business Today

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Social Media For Business 2013

Used one of the most popular and basic functions on Facebook, Tagging Pictures and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world

RESULT: 15% lift in sales

Page 44: Social Media in Business Today

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Social Media For Business 2013

has over 1.6 million fans on their

Facebook page and a staff of 20

to engage, manage conversations

and, when appropriate, encourage sales.

The company trains and educates this team.

RESULT: Surveys show best customer service ratings while also delivering some of the company’s highest sales per employees.

Page 45: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 45

Social Media For Business 2013

22,000 fans of Cadbury Wispa

petitioned the company on

Facebook to bring back the

discontinued chocolate bar

RESULT: Cadbury released 40 million bars and sold out in 18 weeks, a rate of 4 per second

Page 46: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 46

Social Media For Business 2013

TOURISM QLD: In 2009 Tourism QLD and its

Ad Agency planned a social media campaign to

reach 400,000 people.

Page 47: Social Media in Business Today

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Social Media For Business 2013

RESULT:

• 1 Million views in two days

• 1100 TV hits in the US

• 336,000 fans on Facebook

• 3700 followers on Twitter

• 6.7 Millions hits on the website

• $11Million worth of exposure

Page 48: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 48

Social Media For Business 2013

There is no magical recipe for a successful social media marketing

It takes the right TEAM

A careful mixture of simple

and valuable elements

which needs to be present

before,

through

and after the

implementation.

Page 49: Social Media in Business Today

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 49

Social Media For Business 2013

DO YOU HAVE

ANY

QUESTIONS?


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