SOCIAL MEDIA

@ CHINA

14.05.2013, Ying HU

WHAT

IS

SOCIAL MEDIA ?

http://www.solved.fi/

Media for

Messages Distribution, Sharing

and Exchange

SOCIAL MEDIA

24/7 Active Venues for

Social Interaction and

Networking

• Publicity

• Credibility

• Branding

• PR

• Corporate Social Capital

• Business Opportunity

SOCIAL MEDIA

@ CHINA

SOCIAL MEDIA LANDSCAPE IN CHINA

Social media penetration in China:

44% 88% of Chinese social media users are active.

Netizens in China spend an average of 46 mins each day visiting social

media sites.

On average, each of Chinese social media users followers

8 brands.

KEY FACTS

597,600,000 The number of social media users in China

source: www.wearesocial.sg

SOCIAL MEDIA LANDSCAPE IN CHINA

SINA WEIBO

The leading social media platform in China with over

400,000,000 registered users, among which over 230,000

are companies and 60,000 are government accounts.

More than 1/4 of Fortune 500 companies have Sina Weibo

presence.

Source: Sina Q3 Finacial Report 2012; DCCI, Sept 2012; Sina Weibo Report, Dec 2012

WEIBO is a multimedia

channel, as well as a tool

for enterprises to

distribute information,

engage with brand fans,

and build relationships

with stakeholders.

WEIBO = TWITTER + FACEBOOK

WHY

INVEST IN

WEIBO?

WHY WEIBO?

VISIBILITY OPPORTUNITY

COMMITMENT RELATIONSHIP

WHY WEIBO?

VISIBILITY OPPORTUNITY

COMMITMENT RELATIONSHIP

TAILORED WEIBO SERVICE • SMEs and MNCs

• Events

• Campaigns

• Short-term or Long-term Visibility

KIITOS.

TACK.

THANK YOU.