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Social Media in China_Wechat

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What is Wechat?
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mobile social network
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9
SOCIAL MEDIA IN CHINA -- WECHAT Ying Hu, 13 January 2014
Transcript
Page 1: Social Media in China_Wechat

SOCIAL MEDIA IN CHINA

-- WECHAT

Ying Hu, 13 January 2014

Page 2: Social Media in China_Wechat

China’s social media landscape 2013

Page 3: Social Media in China_Wechat

MOST POPULAR CHANNELS

Page 4: Social Media in China_Wechat

WECHAT IS

A MOBILE SOCIAL NETWORK

m

users

Page 5: Social Media in China_Wechat

KEY FUNCTIONS OF

WECHAT

Page 6: Social Media in China_Wechat

WECHAT FOR COMPANIES

• 1 message pack per day; 1 pack can include 1~3 stories

• max 600 characters per story

• multimedia: text, picture, voice, video

Page 7: Social Media in China_Wechat

WECHAT vs. WEIBO

WeChat Weibo

Nature Mobile social messaging

apps,

Whatsapp

Microblog,

Twitter

# of users 500 million 500 million

Monthly active

users

~236 million ~ 200 million

Platforms Mobile apps Mobile, WAP, Computer

Network type Private Public

Usage Direct communication,

Branding

Widely distributing info,

a viral effect,

Branding

Page 8: Social Media in China_Wechat

WECHAT IN A NUTSHELL

• a mobile-based mass communications channel

• one of the hottest social media in China

• a considerable amount of active users

• opportunity to reach target audience and do PR

• a powerful complement to marcom mix

Page 9: Social Media in China_Wechat

KIITOS.

TACK

THANK YOU.


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