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Social Media in Emergencies: risks and challenges Anahi Ayala Iacucci Senior Innovation Advisor [email protected]
Social Media in Emergencies: risks
and challenges
Anahi Ayala Iacucci
Senior Innovation Advisor
WHY SOCIAL MEDIA?
Information Ecosystems
•What tools each actor uses , how and why
•Who are the actors involved in the information exchange at all levels
•Who are the influencers in the information exchange
•Who are the trusted sources of information
Trust Influence
Tools Actors
What happen when an emergency strike?
Infrastructure
Tools
Actors
Use it all!
BEYOND INFORMATION
EXCHANGE
Earthquake in China, 2013
Earthquake in Haiti, January 2010
Eruption of the Mount Merapi volcano in
Indonesia in 2006
Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
Tzunami and Earthquake in Japan, 2011
The organized anarchy of emergency
response
WHAT’S MISSING?
Who’s missing?
AND HOW ABOUT DATA?
