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Social Media in Franchising Facebook Presentation

Date post: 13-May-2015
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This is the presentation from the Social Media in Franchising event on the 19/04/2011 at the Sussex Hotel in Sydney.
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How To Create a Successful Facebook Page for your Franchise HINT: This doesn’t always work! Tweet: #SMiFevent
Transcript
Page 1: Social Media in Franchising Facebook Presentation

How To Create a Successful Facebook Page for your Franchise

HINT:

This doesn’t always work!

Tweet: #SMiFevent

Page 2: Social Media in Franchising Facebook Presentation

Who is Lara Solomon?

• Owner of the Mocks brandwww.MyMocks.com

• Author of Brand New Day – The Highs & Lows of Starting a Small Business

www.BrandNewDay.com.au

• Chief Rabbit at Social Rabbitwww.SocialRabbit.net

• BigFoot at Steps – online social media training www.StepsLearning.com

• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www.SmartCompany.com.au

These are Mocks – sock covers for mobile phones

Page 3: Social Media in Franchising Facebook Presentation

• How to get started on Facebook

• Features available on a Facebook business page

• How to run a Facebook promotion within Facebook’s guidelines

• Techniques for getting people to “Like” your page

• How a post on your Facebook page has the potential to go viral

Page 4: Social Media in Franchising Facebook Presentation

Why Have A Facebook Page?

To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To build a relationship with your audience To make your customers feel loved!

4

Page 5: Social Media in Franchising Facebook Presentation

Social Rabbit on Facebook – www.fb.com/socialrabbit

How to Get Started on Facebook

1. Work out the purpose of having a page for the business

2. Know why people should LIKE it

3. Know who your audience are

4. Know your keywords

5. Create a Facebook page – not a group or personal profile

Page 6: Social Media in Franchising Facebook Presentation

Differences between Pages/Profiles/Groups

6

Page New Groups (Oct 2010) Old Groups Profile

Can be used for business or personal

Can be used for business or personal

Can be used for business or personal

ONLY personal use!

As many people as want to can “like” the page

As many people as want to can join the group

As many people as want to can join the group

Limited to 5000 friends

Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment

Posts by anyone in the group can notify all members, depends on the member settings

Post by the group admins do NOT appear in the member newsfeeds

Posts by profile owner appear in friends newsfeeds

People can just “like” the page no need for approval

Can be set for automatic joining, or approval to join

Can be set for automatic joining, or approval to join

Have to approve each friend

Updates can be sent to all members at one time

No updates or messages can be sent to the group, but there is a group chat facility

Messages can be sent to 5000 members at one time

Can send messages to all friends

Can be customised with app’s CANNOT be customised CANNOT be customised Can be customised with app’s

Always public Can be public, private or secret Can be public, private or secret Can be public or private

Found by search engines NOT found by search engines NOT found by search engines Found by search engines (but can be locked down)

Posts come from the Page, not the admins

Posts come from individuals Posts come from individual admins

Posts come from profile owner

No one knows who the admins are (unless they say)

All group members are listed Admins are all listed -

Usernames available Usernames NOT available Usernames NOT available Usernames available

Insights about visitors available NO insights NO insights No insights

Page 7: Social Media in Franchising Facebook Presentation

Page appears in online search

Page 8: Social Media in Franchising Facebook Presentation

Page updates appear in news feeds of fans

Page 9: Social Media in Franchising Facebook Presentation

Pages can be customised

Page 10: Social Media in Franchising Facebook Presentation

Position yourself as an expert

Page 11: Social Media in Franchising Facebook Presentation

Promote Events

Page 12: Social Media in Franchising Facebook Presentation

Get Feedback

Page 13: Social Media in Franchising Facebook Presentation

Consumers answering each others questions

Grow A Community

Page 14: Social Media in Franchising Facebook Presentation

Consumers saying that they haven’t received their Mocks

Talk to Your Audience

Love negative comments!

Page 15: Social Media in Franchising Facebook Presentation

Facebook Ad’s

Fans grew from 4,333 to 336,000 due to this ad

Page 16: Social Media in Franchising Facebook Presentation

Stats on Fans

Page 17: Social Media in Franchising Facebook Presentation

Running Competitions

RIGHT

Page 18: Social Media in Franchising Facebook Presentation

Running Competitions

WRONG

https://www.facebook.com/promotions_guidelines.php

Page 19: Social Media in Franchising Facebook Presentation

Growing Your Page

19

- Invite your friends to become fans- Include your Facebook page details on your email signature- If you blog include the link at the bottom of each blog post- If you send an enewsletter to customers put it in there EVERY time with a link to your page- Post on other pages that are relevant as your page, but DON’T spam- Include your page details on your business card- Put a Facebook page like box on your website- Ask your fans to help you grow your fan base- Make sure your posts are good quality- Post consistently- Respond to all comments- Use Facebook ads- Run competitions- Incentivise them with LIKERS only content

Page 20: Social Media in Franchising Facebook Presentation

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Social Media is ALL about relationships!

Page 21: Social Media in Franchising Facebook Presentation

Content Going Viral….

There is NO formula

There is NO secret methodIt needs to be:

• Good quality content

• Promoted

• Relevant

• Sharing encouraged

Page 22: Social Media in Franchising Facebook Presentation

Steps is an online social media training program for Facebook pages (LinkedIn launches May 1)

• Learn & do at the same time

• Opens Facebook to exactly where you need to be

• Perfect for beginners or more advanced users

• Use it with as many pages as you like

www.StepsLearning.com

LUCKY DOOR PRIZE TIME!


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