Social Media in Government

Jon Parks

Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, ASPE Instructor in Social Media, SEO, PPC & Google Analytics

Contact Info

From Jon Parks’ ProfileEmail: jparks@dijitalfarm.comPhone: (919) 901-0485Google Plus: +Jon ParksTwitter: @jonparksLinkedIn: LinkedIn.com/in/jondparks

Jon Parks

1. Use a Variety of Social Networks

2. Play to the Strengths of Each Network

3. Be Sure You Have a Plan

Photo: Flickr.com/photos/ivanwalsh

4. Be Transparent

5. Team Work

6. Set Appropriate Expectations

7. Be Quick, but Correct Your Mistakes

8. Be Prepared for a Crisis

9. Track Your Progress

10. Keep Officials/Leaders Informed

Photo: Flickr.com/photos/mharrsch

Summary

• Don’t make social media any harder than it has to be. Use the tools to your advantage.

• Remember: it’s a two-way conversation

• Track your progress and keep others informed.