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GOV 2:0 CREATING A BETTER GOVERNMENT Steve Ressler GovLoop, Founder & President August 10, 2010
GOV 2:0CREATING A
BETTER GOVERNMENT
Steve Ressler GovLoop, Founder & President
August 10, 2010
I
Conferences
• Do-Gooder:Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies
• Innovator:Innovator: Co-Founder, Young Government Leaders
• Award Winner:Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner
• Speaker:Speaker: 25+ Conferences, Brookings, Harvard Kennedy School
• Author:Author: Wikinomics, Federal Times, Public Manager
• Athlete: Athlete: Used to be good at golf – 3rd in State
• Scholar: Scholar: Miami (OH) and UPenn
• Gentleman: Gentleman: Likes Cats and Babies
My Story
State of the Internet
Social media penetration and paceSocial networks and blogs = 4th most popular online activities
(eclipsing even personal email).
~10% of all time spent on the Internet = social media sites.
Radio = 38 years to reach 50 million listenersTV = 13 years
Internet = 4 years = 9 months to get to 100 million users
(just topped 500 million)
= 80% of companies will use as primary tool
= ~75 billion video streams, ~375 million unique visitors
= ~20 million unique visitors/month(just passed 1 billion messages)
Source: http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics
When you hear the
term social
media?
Does it feel like this?
Are you worried about this?
What is social media?
FAD
Or not.
New Medium, Same Human Desires
Everyone wants to see the new baby• Visiting in Person• Print photos• VHS videos• Online photos – Snapfish, Picasa• Facebook – Baby photos, videos• Skype Video
Who is a skeptic?Social media is:• Just for kids• Just a fad – Remember MySpace and CB Radio• Just for our intern• Too much time• Too complicated• Too much energy• ______________?
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Who was a skeptic?• REMEMBER ANY OF THESE
STATEMENTS?
I don’t need to learn typing!(That’s for the secretaries)
Email? Why do I need email? I’ll let the kids/low-level folks do that email thing.
(Now how many emails do you get a day?)
Cell phone? Blackberry? Who needs those? If you want to reach me, call my home or office.
Web site? We don’t need no stinking website. Only people on the Internet are kids and geeks.(Are you on the Internet right now, by chance?)
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Government 2.0OpenGov Directive
Agencies using both internally & externally to meet mission
Who’s Doing It?
What’s Web 2.0?
“…activities that integrate technology, social interaction, and content creation.”
www.usa.gov
Web 2.0• 1990 – 2000• one-way communications• web pages and emails• business-driven• informative• you go to the info
• 2000-2010• two-way communications• social media• user-contributed• interactive• info comes
to you
Web 1.0
Who is your target
audience?
FOUR GENERATIONSVeterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
Web 2.0 Users?
““Generation C”Generation C”
Someone of Someone of any any age age using web-using web-based and mobile based and mobile tools to tools to
CCollaboratollaborate and e and
CCommunicateommunicate
Users age 18-24 = 10.6%
Users age 35-54 grew 276%, 18-24 only 20% last six monthsAverage age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
1. Why? Tie to mission, goals, objectives,
needs, gaps.
2. Who? Champion, contributors, constituents,
citizens.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and
evaluate.
1. Why? Tie to mission, goals, objectives,
needs, gaps.• Transparency
• Accountability
• Participation
Integrated Engagement Approach
BrochuresCatalogs
Course Excerpts
Website Content
TV AdvertisementsVideo Content
GS Connect Clips
Event PhotosWeb Ads
Magazine Ads
Radio AdsAudio Content
Events/ConferencesCustomer Service
Sales
Traditional Content Vehicles
“Conversation” Vehicles
The Destination
INSERT YOUR WEBSITE
HERE
BLOGS
What is a Blog?
a. an online journal or diaryb. a “time bandit” that thwarts
my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi
movie
BLOGSTransforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
TSA’s Response to “Agents Took My Son”
WIKIS
What in the world is a Wiki?a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit
information
c. a Hawaiian word for “fast”
d. all of the above
• Provide a space for national/regional
collaboration
• Gather the intelligence of labor relations
experts
• Widen the net for broader insight /
information
• Create a crowd-corrected directory / resource
1. Why? Tie to mission, goals, objectives,
needs, gaps.
SOCIAL VIRTUAL NETWORKS
Who in this room has the most connections/friends
on:NOTJUSTFOR
KIDS!!!
SOCIAL VIRTUAL NETWORKS
SOCIAL VIRTUAL NETWORKS
Sharing
InformationIdeasInsightIssuesIndividualsIntelligence
KNOWLEDGE
What is
MISSION:MISSION: “Connect Government to Improve Government”
?The perpetual conference perpetual conference where
government connectsconnects and collaboratescollaborates.
30,00030,000 MembersMembers…and growing rapidly…and growing rapidly
30,00030,000 MembersMembers…and growing rapidly…and growing rapidly
How-To: Become a Government Rockstar
1. Go to GovLoop.com.2. Join (free and 50 seconds).3. Find /form groups.4. Find /connect w/ colleagues.5. Get / give insight.
“It’s been Very helpful!”
Elaine Blackman,Writer/Editor,HHS ACF
Collaborate among regions
Connect w/colleagues from other
agencies
Replicate best practices more rapidly
1. Why? Tie to mission, goals, objectives,
needs, gaps.
KNOWLEDGE
Facebook.com/Teach
Facebook.com/Teach
• Free • “Micro-blogging”• 140 characters or less• Send and read user updates
aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer
KNOWLEDGE
GovTwit.com• State/Local = 900+
• Federal Agencies = 500+
• Dept of Defense = 150+
• Hawaii = 8
KNOWLEDGE
“I was on a national research / story-telling tour called Millennials Changing America…
My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay...
It was awesome. We stayed at some supporter's mansiony house.” – Alex
KNOWLEDGE
“I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it.
After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
“The group has become known as a place for leaders in learning to share ideas / thoughts / connect …
We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating…
On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”
Recruit candidates for open positions
Find job candidate references/recommendations
Launch discussions with industry / other agencies in
groups
1. Why? Tie to mission, goals, objectives,
needs, gaps.
KNOWLEDGE
TSA’s IdeaFactoryChallenge: how do
you get employees to innovate?
Solution: social networking / blog
Results: 40% participation9000 ideas 40 national programs
and initiatives
Why/How do you use
?
1. Why? Tie to mission, goals, objectives,
needs, gaps. Tell your story (control your message)
Capture knowledge of retiring employees
Recruit the next generation of public
servants
MOBILE PHONES/DEVICES
What has your Cell Phone taught
you lately?
“Most cell phones today have more computing
power than was available to NASA during the Apollo space program…”
- Wes Ferguson, Author of Moving at the Speed of Creativity
• Audio Books• Podcast Briefs (i.e. Guide by Cell)• Text Message Tips• Entire Classes????
MOBILE PHONES/DEVICES
How is it relevant
to HR & EEO?
What’s the value added?
Collaboration,not just forms & complaints
Thanks John Sim, DHS, CRCL
Getting People to Think About HR & EEO
EEO • announce 7/22 event at EEOC
• RT disabilty.gov• MD-715 barrier analysis
guidance• welcome new intern,
new GC, Chair Berrien• respond to public
inquiries
Push Helpful InformationOPM’s Hiring Reform site • Information
• Events• Guidance• Updates • Changes
Getting FeedbackOPM Program • Stakeholder Feedback
• Customer Feedback• Suggestions• Getting People to think
about HR/EE
Maintain Professional Contacts
Benchmark & Best Practices
Off-Site Employees and Telework
Recognizing Employees
Reinforce & Clarify Workplace Rules
So This Doesn’t Happen
And You Are Ready for This
Recruiting New Employees
USAJOBS is Doing It
Your Employees Are Already Doing It & May Be Best Recruiting Vehicle
WEB-BASED CALLING
FOR INTERVIEWING?
It’s Time To Get Going
Your Homework – 2 Steps
1 – Join HR/EEO Group on GovLoop-Links to best practices, websites, and examples from conference
-Connect with colleagues
2 – Create a Team at Work -Get Aware of What’s Happening -Explore how can leverage to improve mission
Steve ResslerSteve ResslerPresident and [email protected]@GovLoop
Questions1 – Highlight Public Service2 – Training3 – Consulting to Get Going
