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Social Media in HealthcareWhy hospitals, health systems, and practices need to take a proactive approach—now.

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ContentsI. Why social media – why now?

II. Obstacles to social media in healthcare.

III. Accelerating the social healthcare enterprise.

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Why social media – why now?Social Media offers hope for better health outcomes by enabling fast, broad dissemination of medical information.

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Mitigate Risk, Empower Patients, Enhance Care• Outreach, education, and research

• Inform the public about conditions, treatments, news and events.

• Recruiting clinical studies

• Gather data for research and empower patients to find others with similar conditions.

• A rich source of data

• Generate huge amounts of data that can be analyzed to help improve health.

• A new patient-caregiver relationship

• The social conversation is taken offline and in-person. Medial professionals are seen as expert partners or peer.

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• The voice of the physician

• Create collaborative relationships to improve patient care. Address misleading information. Provide a platform for discussions.

• Meaningful use – Stage 2: EHR access

• Effective in 2014, Stage 2 will require providers to provide at least 50% of patients with secure access to their electronic health records, with at least 5% actually logging in. Social media can help achieve this change in patient behavior.

• Risks of doing nothing

• Risks to patients

• Risks to reputation

• Liability / HIPAA

Enrich Communication, Meet Compliance

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Obstacles to social media in healthcareLack of time, expertise, and resources are the biggest roadblocks for social media success in healthcare.

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What are the obstacles?

• Many hospitals are extremely resource-limited and already overwhelmed by deadline, regulatory, and internally driven changes in the way they deliver care.

• Social engagement is a 2-way, always-on, near real-time effort.

• Success requires constant monitoring, prompt response, frequently refreshed content, and influencer engagement.

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Accelerating the social healthcare enterpriseMonitoring, understanding, and engaging to put social intelligence to work.

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Moving Forward: Become a social enterprise

• Educate employees on best practices and offer guidance to reduce risk. Teach employees how to be the voice.

• Establish (refresh) a social media presence. Maintain a regular presence through consistent content updates.

• Listening is not enough. Healthcare organizations need to get smarter about how to engage. Influence conversations and feed social insight. Be the expert.

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In a nutshell: Social media plays a huge role in healthcare as consumers increasingly turn to online communities for medical advice: • 4/10 consumers say they have used social media to find health-related consumer

reviews of treatments or physicians; • 1/3 have sought information related to other patients’ experiences with their

disease; • 1/4 have posted about their health experience.

Health organizations should start to take advantage of the opportunity to connect with consumers, improve patient care, and mine data today.

For the full report, visit: http://ow.ly/n1HzRLearn more at: hp.com/go/healthcare

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