Social media in PROR

Oh look, yet another social media in PR presentation

25 May 2011

Flavour of the month

for the past 72 months

Remember Web 2.0?

Buzzwords change

Business principles evolve

Social media frustrates

Capitalise on awareness

Forget failures

Social media is nothing new

It’s just conversations using different tools

And just like networking

Don’t expect immediate results

Don’t put Descartes before the horse

Research, listen, and plan

Tactics follow strategy

What about direct marketing?

DM = One-way traffic with money the pointsman

SM = multiple streams of conversations with customers

The numbers don’t matter, everybody has a voice

Gary Vaynerchuk – Your product is going to have a problem eventually if

you don’t give a fuck

Caring is massively underrated

People want to believe

But you need to sustain it

And be flexible in your approach

To help ensure you build brand loyalty

But don’t take my word for it

The truth is out there

Thank you

Iwan Pienaar083 974 6287@iwanpiwan@bairds.co.zawww.slideshare.net/iwanp

Image credits

• Paul Shanks• Emilie Hardman• Alan Cleaver• GoToNet20.net• DJ Frantic• PhOtOnQuAnTiQuE• Andrew Mccluskey• Lee Davenport• Sean Dreilinger• Daniel James• Wonderlane• Bill Ward• Pete Prodoehl• Geir Arne Hjelle• Justin Grimes• The Fayj

• leg0fenris

• mhall209

• John Harvey

• Patrick Gage

• Silicon Prairie News

• edgeplot

• OakleyOriginals

• dwdyer

• Mark Lee

• Anonymous9000

• blues kuei

• futureatlas.com