Social media in the health industry

BeyondDigitalStrategy.com

Heidi Allen

Social media and

marketing your practice


Changing Web

New Environment

New Tools


Static webpages


Dynamic shareable content

Web 2.0 (3.0…)

Active

ConversationPrism.com


Business is becoming

interactive and social.

This is important for…

Google Juice


Google Juice

being found online and social

media go hand in hand

it helps with

SEO = search engine optimisation




1 Take control of your online

professional identity

2 Then set up your company

identity online


You can’t avoid having an online identity,

just Google your name and you’ll find it

So how do you game the system?


Set up a LinkedIn profile.

Within 48 hours your profile will be the

number one result when you Google

your name.


You can also consider these sites



Consider setting up your company

on these sites


Invest in adwords to be found for specific

terms and expertise

Google Adwords


Summary

1 Make the decision to take control of your

online professional identity. You can’t

avoid having one so you should ensure it

is positive.


Summary

1 Make the decision to take control of your

online professional identity. You can’t

avoid having one so you should ensure it

is positive.

1 Next, set up a personal profile on

Facebook. Set the privacy settings for

friends and family only.


3 Then set up a Fan page on Facebook

which will be your professional profile that

anyone can access. You can use this

profile to respond to friend requests from

patients.

Summary


3 Then set up a Fan page on Facebook

which will be your professional profile that

anyone can access. You can use this

profile to respond to unwanted friend

requests from patients.

4 Then consider setting up a YouTube

account, Twitter and Google+

Summary


Keep your personal and company profiles

separate – if you sell your business or move

elsewhere you will want to take your

professional digital identity with you.


Make sure you have one!

Include guidelines on your website and social

media sites

Let your staff know your expectations

Make them easy to understand

Social media policies


Social media triage

David Armano Edelman edelmandigital.com http://bit.ly/10d8Leg


Getting started. What is your

strategy?

• Keep it simple

• Be consistent

• Have fun!


Heidi Allen

Thank you

Date post:	02-Jul-2015
Category:	Health & Medicine
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Social media in the health industry

Health & Medicine